Consumers Shift Slowly Toward Apple in Battle Against Feds
Apple for years has been the brand all other brands envy. It’s been called the most valuable global brand multiple times, according to Millward Brown,...
Author: Copenhagen INK
Branding And Performance Intersect For Lexus
AdExchanger | Luxury automaker Lexus has set its sights on sports fans to sell a new 467-horsepower, high-performance vehicle. The Toyota-owned auto company has created...
IAB Releases Ad Blocking Primer That Recommends a New ‘DEAL’ Between Publishers and Consumers
Ad Blocking Detection Script, and Improved User Experience, Are Keys to Better Value Exchange, Trade Group Says NEW YORK – The IAB Technology Laboratory released its...
How Not to Survive the Ad-block-alypse
It seems that everybody is weighing in on the issue of ad blocking and the impact it’s having on the UK economy, but with opinions...
Ad Fraud, Viewability & Brand Safety: The Three Core Issues
On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core issues affecting the online advertising...
All of MWC 2016 shrunk into 15 takeaways https://t…
All of MWC 2016 shrunk into 15 takeaways buff.ly/1nvkrV5
VIDEO: Find Out Which YouTube Stars Get Pranked in…
VIDEO: Find Out Which YouTube Stars Get Pranked in PrankvsPrank Couple’s Epic New Series buff.ly/1QKALcZ
Mission impossible: Brands are not taking programm…
Mission impossible: Brands are not taking programmatic in-house in droves buff.ly/1R5ltyB
How mobile developers can conquer overcrowded app stores
by Pat McCarthy, SVP, Marketing, AppNexus As of early 2016, approximately 1.6 million apps are ready for download on Google Play. Meanwhile, on a neighboring...
Google Made Me Realize Why I Hate My Wireless Bill…
Google Made Me Realize Why I Hate My Wireless Bill So Much buff.ly/1QKALJS
<i>Moon Shot</i>: A space story about…
<i>Moon Shot</i>: A space story about life on Earth buff.ly/1U117wV
#SoWhoKnew: Just (Don’t) Do It… are Maria Sharapova’s sponsors too quick to ditch her?
Tennis superstar Sharapova has flunked a drugs test and been suspended from the sport. That’s astounding in itself but the alacrity with which key sponsors such as Nike,...
Is crowdsourcing creativity driving agency transformation?
Crowdsourcing is certainly no longer a buzzword. This year marks a decade since the term, first coined by Wired Magazine’s contributing editor Jeff Howe, started...
Wildlife Reserve & POSSIBLE partner to combat illegal wildlife trafficking
The illegal wildlife trade is one of the greatest threats facing the planet. With increasing demand for luxury products such as ivory and other animal...
Cherish the moments that matter the most, says NETS Singapore
NETS Singapore has launched a new campaign with KRDS urging people to cherish the moments that matter the most. The concept behind the campaign highlights...
Huawei unveils a slew of products in Malaysia
Huawei has launched its latest flagship smartphone Mate 8 in Malaysia, just one of a slew of products. Via DNA
