Understanding ITP: Q&A with Matthew Pepper, Sub2
Whilst Intelligent Tracking Prevention (ITP) is not a new phenomenon – having been used on Apple’s Safari browser in its current iteration since late-2018 –...
Author: Copenhagen INK
Rundown: For agencies, in-housing is a symptom, not a disease
One of the key slides in WPP’s annual report, released this week, essentially shrugged off in-housing as a threat to agencies. In a section about...
Brave Launches Ad And Rewards Platform, Pitting The Browser Versus Ad Tech
Brave, a privacy-centric web browser, launched its advertising and user rewards platform on Wednesday. The Brave browser debuted three years ago and now has more...
Epsilon Could Push Publicis Into A New Privacy Ballgame
With its $4.4 billion acquisition of Epsilon/Conversant, Publicis Groupe becomes a data controller – and that ups the regulatory ante under the General Data Protection Regulation...
Podcast: Media Agency Tectonics
Dentsu Aegis Network’s media billings grew 28% in 2018, according to benchmarking firm RECMA, making it the fastest-growing media group among the holding companies. The...
#sowhoknew: Why Jack Ma’s work ethic is all wrong
In a recent social media post, the billionaire Alibaba founder endorsed what is called the ‘996’ work ethic – working 9am to 9pm 6 days...
CX priority for businesses, but technology adoption lags: Report
New research from Adobe, in partnership with Econsultancy, has found that delivering first-class, personalized customer experiences (CX) is top of mind for businesses in 2019,...
How JD CENTRAL increased sales by 17% on Valentine’s Day
JD CENTRAL, an ecommerce brand in Thailand, saw an opportunity this past Valentine’s Day to increase sales by encouraging boyfriends to buy the right gifts...
TAC calls for pedestrians to ditch the distractions with a walking comedy show
The Transport Accident Commission (TAC) has teamed up with the Melbourne International Comedy Festival to deliver a serious message with a unique comedy twist, via...
74% of UK Retailers Do Not Correctly Attribute Footfall to Digital Spend
– 68% of retailers are unsure of the ROI of their most recent digital marketing campaign – Findings point to growing importance of measurement in...
YTL Comms Penang Terragraph trial hits 170Mbps peak download speed
YTL Communications shares the first update of its Terragraph trial in Penang since it went live on March 1. Via DNA
Tiger Words or The Anatomy of The Comeback
There are a number of lessons that figital marketers can learn from Tiger Wood’s Augusta win last week says columnist, Sandeep Joseph. Via DNA
Zeta Global Buys Sizmek DSP And Rocket Fuel DMP Assets For $36 Million
Sizmek will sell its data management platform, which it acquired with Rocket Fuel, and its demand-side platform to the marketing technology cloud Zeta Global on...
Founding OpenAP Member WarnerMedia Pulls Out
WarnerMedia has exited the OpenAP Consortium. It’s a major blow to the TV industry’s attempt to jointly promote audience-based buying on television by creating standardized...
How Will Branding Survive In A ‘World Without Ads’?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media; Artefact’s International Trading Desk Partners with mediasmart
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads Signs Exclusive...
