Has CNN created the worst ever mobile ad experience?
I arrived from Twitter via the CNN RSS feed. Before I could see the article I wanted, I had to endure an overlay (or lightbox)...
Author: Copenhagen INK
Better Independent Mobile Measurement: Q&A with Jeremy Hlavacek, The Weather Channel
How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel, tells ExchangeWire that there are...
IAB Brazil Ask for More Transparency; Social Media Brings Only 11% Of E-Commerce Referring Traffic
This week in the LATAM Roundup: IAB Brazil publishes an open letter in which it recognises the lack of transparency of the local market, asking...
Three things we’ve learnt from Malaysia’s spectrum reallocation
Edwin Yapp looks at Malaysia’s recent spectrum reallocation and ponders what it means to consumers, while laying out challenges for operators. Via DNA
Despite currency turmoil, SEA remains top APAC market for Dell
Despite the turmoil of 2015’s currency fluctuations in South-East Asia, the region remains the top Dell market in Asia Pacific and stands to benefit from...
Rubicon Project Unveils Success of Mobile Video Platform “MVP” – The Most Comprehensive Mobile Video Solution for Publishers, App Developers and Advertisers Globally
Built with a Focus on Quality Inventory, MVP Reaches More Than One Billion Connected Devices Around the World LOS ANGELES – Rubicon Project (NYSE: RUBI),...
Infographic: Top trends defining mobile advertising in APAC
In the last few years, Asia Pacific has flexed its muscles to become the next hotspot for mobile advertising with developed mobile networks and a...
Bacardi’s Kristie Asciak heads to OMD Sydney to lead Fuse
OMD has appointed Kristie Asciak as Head of OMD Fuse, Sydney. Fuse, OMD’s Content division, has recently been responsible for delivering projects such as Qantas’ Channel...
Dentsu creates interactive photo on Instagram for Canon
In an effort to target millennials who are active users of social media, Dentsu Singapore, part of Dentsu Aegis Network, has created ‘Canon Instazoom’ for...
GoSwiff appoints Mark Patrick as new CEO
GoSwiff International, a global financial solutions provider headquartered in Singapore, has appointed Mark Patrick as its new Chief Executive Officer. An accomplished leader with a...
As LiveRail And FBX Go, Facebook Audience Network Grows
AdExchanger | Kelly Liyakasa contributed. What a month for Facebook’s ad business. Late Thursday and early Friday, Facebook signaled plans to serve more ads to...
Consumers Sound Off On The FCC’s Privacy Proposal And They’ve Got Some Serious Qualms
AdExchanger | If the comments submitted to the Federal Communications Commission in response to its broadband privacy proposal are any indication, consumers feel a deep...
ICYMI: The best ads, the worst publisher tactic and the ugly brand pander du jour
Welcome to the long weekend. You’ve earned this brief respite. If, on your rush to get out the door and hit the beach, you missed...
Sortable Wants To Automate Your Ad Ops Team
AdExchanger | Optimizing a programmatic ad stack today involves constant manual adjustments. More demand? Move floor prices up. Less demand? Dial them back down. It’s...
King: Testing New Reward Video Ad Format to Monetise 400 Million Users
King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 400 million...
Week in Review: Satya woos geeks in SEA
Microsoft CEO Satya Nadella was in the region and was courting developers, reinforcing the view that geeky is now uber-cool, writes Karamjit Singh, who also...
