Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm;...
Author: Copenhagen INK
Viacom18 Chooses Ooyala Pulse To Monetize New Over-The-Top Service, Voot
The new service includes content from COLORS, MTV, Nickelodeon, Nick as well as Voot originals LONDON, UK. – Ooyala, a Telstra subsidiary and a leading...
Microsoft Board Pushing for Faster Shift to Cloud Products
Board members at Microsoft are grappling with a growing concern: that the company’s traditional software business, which makes up the majority of its sales, could...
DNA on BFM: Are our jobs at risk?
Who will be at risk from the increasing digitisation of work, and what can be done to make one more valuable and relevant? Karamjit Singh...
South-East Asia users can now Grab a Lyft in the US
From today, Grab users can hail Lyft rides in the US from within the Grab app, the first integration to roll out from a global...
Recovery in Asia to drive 3% growth in luxury ad spend
Expenditure on luxury advertising will rise by 3 per cent in 2016, up from 1.9 per cent in 2015, according to Zenith’s new Luxury Advertising...
Live for today, urge Jetstar, J Walter Thompson
Jetstar has unveiled its new campaign via J Walter Thompson Melbourne encouraging everyday Australians to fly more places, more often and ‘Live for Today’. An evolutionary...
Facebook rolls out 1,500 new ‘diverse’ emojis for Messenger
Facebook’s emoji for Messenger are becoming more diverse and less sexist. Tomorrow, the chat app is rolling out a 1,500 new emojis on the chat...
The Art Of War In Facebook Advertising
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Salesforce Goes On The Ecommerce Offensive With $2.8B Acquisition Of Demandware
AdExchanger | Salesforce dropped $2.8 billion on ecommerce platform Demandware on Wednesday, which will underpin the creation of Salesforce’s latest business line: Commerce Cloud. The...
One Audience, All Media: Bloomberg Media’s Biz-Focused Strategy
AdExchanger | Bloomberg Media wants to reach its target audience of affluent businesspeople wherever they happen to be over the course of the day. That...
Dentsu Aegis Network appoints Tony Chen to three strategic positions
Dentsu Aegis Network has appointed Tony Chen to three key strategic positions – CEO of iProspect China, CEO of Digital Performance Brands North Asia and...
Nubia appoints FCB Shanghai as ad partner
Nubia appoints FCB Shanghai as its advertising agency to build an integrated brand system and assist with the launch of its two products. Nubia commissioned...
Malaysian telcos’ Q1 2016 report card: Oh dear, oh my!
Digi may have won the subscriber base battle, but how did Malaysia’s Big Three perform in other areas? Read on, and be prepared for a surprise...
Shaped by the prosumer, and the Creative Economy
webe digital CEO CC Puan is a believer in the ‘creative economy’ and the make-or-break power of today’s consumer, or prosumer. He shares how these...
OpenX Announces Participation in TAG’s Anti-Fraud Certification Program
LOS ANGELES & NEW YORK – OpenX, a global leader in driving superior monetization for publishers, announced its participation in the Trustworthy Accountability Group’s (TAG)...
