Microsoft and Singapore’s NUS in data science pact
Singapore’s Smart Nation initiative received a boost with the twin announcement of a new data science institute and the signing of an MoU between Microsoft...
Author: Copenhagen INK
Microsoft, Vivoom Collaborate on Mobile-First User-Generated Marketing Strategy
Vivoom, a mobile media company, has just forged a new user-generated marketing alliance with Microsoft. The partnership, we’re told, will encourage the creation and distribution...
‘I’d Watch It if I Liked It’: Why Programmatic TV is a Must from a Consumer Perspective
Programmatic TV is still a very small proportion of total TV expenditure, but it’s growing, as advertisers understand how it can help their strategies. Mauricio...
Have great content? Make the most of it
New-age publishers are toying with innovative content models that offer more value to end users and set their cash registers ringing. It doesn’t come as...
EVA Air picks a travel style for your personality
EVA Air, the Taiwanese International Airline has launched a digital campaign, ‘Map My Personality’ along with its digital partner, KRDS Singapore. The campaign aims to...
Clickky Impresses with Launch of CPI Index
Сlickky, a leading platform for mobile traffic monetization on emerging markets, has formally launched the Clickky CPI Index, which shows the current state of market...
Seven big challenges facing healthcare marketers
1. Digital underinvestment By some estimates, healthcare spending in the US is close to 20% of GDP, but healthcare marketers aren’t funneling much of their...
Yes, Premium Publishers Can Make Money from Mobile
Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack of mobile-first technology, limited understanding...
Programmatic Growth in Europe in 2015; Ad Blocking Will Cause Loss of USD$32bn in 2019
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
CafeMedia’s Millennial Lifestyle Site Revelist Revs Up Video Growth
AdExchanger | While still in its infancy, CafeMedia’s three-month-old platform for millennial women, Revelist, is already exploring opportunities for further monetization. Now at 1 million...
WTF Download: Programmatic TV spend to top $17 billion by 2019
The post WTF Download: Programmatic TV spend to top $17 billion by 2019 appeared first on Digiday. Via DigiDay
Verizon’s Go90 Isn’t Getting Traction; Facebook Offers Continuous Live Streams
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No90 Verizon’s ad-supported mobile streaming service Go90 is overhyped in the media and isn’t...
Celcom revenue plunges … and 4 more things you should know
Celcom suffered one of its steepest revenue declines ever – but it also managed to throw in a surprise or two in Q1 2016. Via...
Senheng chief: Up close with dirty data
Having spent almost 20 years on his own data journey and having launched a BI company to serve SMEs, it is no surprise that Lim...
Google is going to start showing you more ads http…
Google is going to start showing you more ads buff.ly/1qJxCDo
Rise of the user-generated content tribe in Instagram marketing
I love Instagram. And yes, hashtags too. The more, the merrier in fact. I am always amazed at the amount of creativity you find on...
