The Big Story: Google-Fu
Google always seems to be the big story, and this week is no exception. Because when Google so much as sneezes, the advertising industry shakes....
Author: Copenhagen INK
With Demand Manager, Rubicon Project Introduces Prebid as a Service
Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the private beta release of Demand Manager. Demand Manager is a new service that makes...
18 Asian agencies win 30 Pencils at The One Show 2019
Eighteen agencies from Mainland China, India, Japan, Republic of Korea and Philippines won 30 Pencils on the first night of The One Show 2019, the...
PHD’s Mike Cooper named Group CEO, OMG APAC & EMEA
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. has named PHD Worldwide CEO Mike Cooper to the newly created position of...
Ask not what your machine can do for you, but what you can do for your machine
The rise of AI provides the modern marketer with the kind of data-based efficiencies that only existed in their wildest dreams a decade ago. And...
KRDS expands its senior team in Mainland China & Singapore
KRDS Singapore recently added five senior hires to the China and Singapore offices to lead and grow different departments in their respective markets. Ken Tham...
Why the Rise of Ad Fraud and the Fall of Brand Safety Needs to be Reversed
The ad industry has long struggled with a poor public reception, with trust in the industry at a low ebb, partly due to the high...
Programmatic Technology Is Heralding New Growth in OOH
Out of home (OOH) advertising has been around for centuries, however the addition of programmatic technology and sophisticated data management methods have made this format...
Stockbit raises Series A funding led by East Ventures
Investment will accelerate the startup’s mission to democratise capital market investment in Indonesia. Via DNA
Final call for applications to Cohort 3 of Southeast Asia’s best accelerator programme
3rd year of programme considered one of the best in SEA, applications close May10 Via DNA
Digiday Research: More than half of marketers don’t think their agencies share their interests
Ongoing concerns over media transparency, contractual disputes and marketing moving in-house have left clients at odds with their agencies. As a result, marketers are doubting...
Cadreon/UM Malaysia Lead the Nominations at The Wires APAC Awards
The shortlist for The Wires APAC inaugural awards has been announced and Cadreon/UM Malaysia led the finalists, with four nominations across the categories. Celebrating businesses...
Marketing Mistakes Can Sometimes Be A Good Thing
Oops emails, TBD subject lines, sending messages to the wrong segment, sending notifications at the wrong time – even the most data-driven marketer is going to...
At Its 2019 Brandcast, YouTube Touts Its Big Screen Reach
For YouTube, it’s all about the big TV screen. At least, that was the messaging the Google-owned video platform pushed during its Brandcast event...
A Bottom-Up Approach Can Balance The Tension Between Brand And Performance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
AA/WARC Report Q4 2018: Nine Consecutive Years of Growth
UK advertising spend reached a total of £23.6bn in 2018, representing a year-on-year increase of 6.3% and marking the ninth consecutive year of growth, according...
