Is First-Party Data Collateral Damage For Stricter Third-Party Privacy Policies?
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, senior director and global...
Author: Copenhagen INK
In Asia’s fast growing mobile advtg scene, rewarded video is King
Asia-Pacific is proving its massive appetite for all things mobile. The region saw significant growth in terms of consumer’s app usage, which has led to...
FOX News Names Jeff Collins Executive Vice President of Advertising Sales
NEW YORK — FOX News has named Viant Technology’s Jeff Collins as Executive Vice President of Advertising Sales, announced Marianne Gambelli, President of Advertising Sales...
Transformation of industry verticals through 5G – Focus and look indoors
Focus needs to shift to transforming indoors for DIS to enable 5G and on specific key verticals for the next wave of growth to happen....
Amidst uncertain times, the Honor 20 launches in Malaysia
Huawei may be going through some tough times thanks to the US ban, but Honor ploughs ahead with launch. Via DNA
Apple’s Attribution Fix For Safari Explained
When it comes to ad tracking in Safari, Apple usually taketh away. But sometimes Apple giveth advertisers a little something. Meet privacy-preserving ad click attribution...
ID5 Publishes The State of Digital Identity; Triton Digital Integrates a2x with TouchPoint DSP and AdPerform DSP
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ID5 publishes The...
The Bonds Run Deep For Audiences And Media Companies That Follow Them Across Channels
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Courtney Glaze, vice president...
Comic: Who Watches The Watcher?
The post Comic: Who Watches The Watcher? appeared first on AdExchanger. Via: AdExchanger
Video: WTF is bid shading?
As the programmatic auction model continues to evolve, so do the problems that come with it. Here, senior reporter Tim Peterson discusses the many iterations...
#sowhoknew: 5 reasons why Jamie Oliver’s restaurant business failed
Was Jamie Oliver’s Italian restaurant chain always going to be a recipe for disaster? What is the naked truth behind this catastrophic failure from the...
Volvo Car Malaysia turns every car radio into a safety device
In conjunction with Ramadan and Hari Raya festive season, Volvo Car Malaysia, has reaffirmed its commitment to safety by launching the #StandforSafety road safety campaign....
IAS launches Time-in-View as new media currency in Singapore
Integral Ad Science (IAS) released the latest Media Quality Report benchmarks for Singapore, on key factors that erode the value of digital advertising. The latest...
Publicis Media names Director of Research & Insights APAC
Publicis Media has appointed Robert Fry to the role of Regional Director of Research & Insights Asia-Pacific. He will be driving the Publicis Media research...
Developing a successful advertising strategy with Instagram Stories
The post Developing a successful advertising strategy with Instagram Stories appeared first on Digiday. Via DigiDay
SOCi Launches Ads PLUS for Facebook and Instagram
SOCi Ads PLUS enables multi-location brands to quickly create and deploy social media ad campaigns across thousands of local pages SAN DIEGO — SOCi, the...
