FindDoc awards PR mandate to The Hoffman Agency
FindDoc, Hong Kong’s comprehensive professional healthcare platform, appointed The Hoffman Agency as its Agency of Record, following a competitive multi-agency pitch. This positioning is aimed...
Author: Copenhagen INK
Google’s 4 New Advertising Moves Collectively Take…
Google’s 4 New Advertising Moves Collectively Take Direct Aim at TV Budgets buff.ly/2cY6jBJ
Philadelphia 76ers buys two eSports teams
The Philadelphia 76ers have made a full-court press into eSports, where it hopes to have a little more luck than they’ve had recently on the...
AppLovin Is Snapped Up For $1.4B, Latest Acquisition By A Chinese Firm
AdExchanger | Another unicorn rides off into the eastern sunset. App marketing company AppLovin has agreed to be acquired by a Chinese private equity firm...
Rising Star No More: IAB To Sunset Intrusive Ads
AdExchanger | No more unwanted sound. Less autoplay. And say goodbye to expanding ads, Rising Stars, 300x250s and 728x90s. The IAB is tackling cross-screen advertising...
AOP Announces New Executive Chairman
Jo Holdaway, Strategic & Commercial Data Director at ESi Media, is announced as new Executive Chairman at the Association for Online Publishing (AOP), as Tim Faircliff steps...
Celestial Seasonings Invests In Paid Media To Shift Tea Sentiment
AdExchanger | When Celestial Seasonings first redesigned its iconic packaging last summer to attract more millennial tea drinkers, it didn’t go over well. Although the...
War for Talent Greater Challenge than Ever Before: Q&A with Laura Probert, Xaxis
Sourcing and retaining good talent in the digital advertising industry is an ongoing challenge and an increasingly important business function. Businesses are expanding and diversifying...
Chinese billionaire Wang Jianlin opens second ‘Wan…
Chinese billionaire Wang Jianlin opens second ‘Wanda City’ theme park buff.ly/2dkDTA4
Snapchat’s new Spectacles sunglasses are a bold mo…
Snapchat’s new Spectacles sunglasses are a bold move into the wearables market buff.ly…
Facebook Video Leaves a Small Window for Advertise…
Facebook Video Leaves a Small Window for Advertisers buff.ly/2dr1K4m
Twitter Inc (TWTR) to Reportedly be Subject of a T…
Twitter Inc (TWTR) to Reportedly be Subject of a Takeover Bid from Alphabet Inc (GOOGL) buff.ly/2d2350J
Moto Z, X, G4 and Moto E Devices Gets Android 7.0…
Moto Z, X, G4 and Moto E Devices Gets Android 7.0 Nougat Update Soon buff.ly/2dkJFlc
YouTube, Sprint CEOs Among Business Leaders Endorsing Clinton
Hillary Clinton’s campaign on Friday announced endorsements from more than 40 business leaders, including some longtime Democratic donors, as she tries to emphasize her economic...
Best of the week: Skittles and the dark side of going viral
Who could have predicted that the biggest story of the week would involve Skittles? The popular candy brand was thrust into the spotlight after Donald...
Location Tech Inspires Investors To Write Checks
AdExchanger | Investors are bullish on location. “We think there is a lot of promise in location,” said Anders Richardson, managing director of Palisades Growth...
