Facebook Overestimated Key Video Metric for Two Ye…
Facebook Overestimated Key Video Metric for Two Years buff.ly/2d5Kmjx
Author: Copenhagen INK
Video Innovation Summit: Lifting the Lid on Mobile Video Marketing
Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging trend to the norm. Mobile...
Mautic Raises $5 Million Series A Round, Led By Underscore.VC and G20 Ventures
Open Source Marketing Automation Leader also Announces Applause Executive, Matt Johnston, as CEO BOSTON – Mautic (www.mautic.com), the leader in open source marketing automation, announces...
AppsFlyer Launches Mobile Device-Level Ad Fraud Prevention Tech
Ahead of the weekend, AppsFlyer — a mobile attribution and marketing analytics company — has just released new data forecasting that app marketers will lose...
Facebook overestimated key video advertising metri…
Facebook overestimated key video advertising metric: WSJ buff.ly/2cR5JIP
All the digital news stories you missed this week
Facebook overestimated video view metric for two years The Wall Street Journal reports that Facebook has misreported the average time users spent watching videos for...
The Trade Desk IPO; Google Launch Messaging App
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new...
GroupM’s Brian Lesser: The Nature Of Media Buying Leverage Has Changed For Good
AdExchanger | Welcome to the first episode of AdExchanger Talks, a new podcast on data-driven marketing. Following this discussion with GroupM’s North America CEO, Brian...
Laura Ipsen On Using Oracle Marketing Cloud As The ‘Tip Of The Spear’
AdExchanger | Laura Ipsen walked into the office of Oracle co-CEO Mark Hurd on a Monday this summer, and the next day she had a...
4 Media-Planning Tips for Online Video Advertising…
4 Media-Planning Tips for Online Video Advertising Success buff.ly/2ddNnNw
Programmatic Direct: The future of direct sales in…
Programmatic Direct: The future of direct sales infographic lnkd.in/e-JzYxm
Xaxis Hatches Three-Prong Plan To Improve Programmatic Buying
AdExchanger | Xaxis is placing three bets on how it can evolve programmatic buying, according to global COO Nicolle Pangis. One, it wants to understand...
BI Firm Anodot Scores $8 Million To Try And Answer The Questions You Haven’t Thought Of Yet
AdExchanger | Business intel and anomaly detection tool Anodot is looking for what doesn’t make sense. “Traditional BI and visualization only gives you answers to...
Fewer Silos & Better Adaptation: A Recipe to Realise the Programmatic Promise?
Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the...
Introducing the Jim Beam® Apple Watch https://t.co…
Introducing the Jim Beam® Apple Watch buff.ly/2daCrQM
Mobile Data Marketplace Creates Direct Path From App to Dollars
Mobile app publishers are tethered to advertising as the primary revenue stream that keeps them afloat, but one company aims to create an even more...
