Brand Expectations for China Are High, with Hopes Pinned on E-commerce and Social
China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk – with brands committing...
Author: Copenhagen INK
The Big Story: The Summer Of Uncertainty
Nothing says Fourth of July like a big helping of hot dogs, potato salad and The Big Story podcast. It’s the middle of the year...
Cuebiq Launches Market-First Solution that Independently Verifies Data Provenance, User Consent and Ensures Privacy Compliance
Cuebiq enables users, partners, and customers to perform or request third-party validation of any Cuebiq product, as well as validate consent, while preserving user anonymity...
Glu Mobile: When It Comes To Ad Fraud, Prevention Is Better Than A Cure
Any sign of bad traffic, and mobile game developer Glu flips the kill switch at the ad network and the publisher levels, said John Parides,...
Resist, retrograde, reglocalize, & recreate: Key consumer trends for 2019
UM, the strategic marketing and media agency network of IPG Mediabrands, has launched Remix Culture, the first culturally-focused iteration of its annual Wave X study...
Fredrik Gumpel named CEO for Lion & Lion
Effective 1st July 2019, Fredrik Gumpel steps in as Chief Executive Officer for digital marketing agency Lion & Lion, taking over from Casper Andersen. Gumpel...
How Manyavar tracked people from digital outdoor exposure to store visits
Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, conducted a recent campaign for retail brand Manyavar that tracked individuals from digital outdoor exposure...
Digital & social agency Kingdom Digital opens SG office
Kingdom Digital, an award-winning digital and social marketing agency in Malaysia, has expanded its operations to Singapore. This is the first international office for the...
Voice Is Still Nascent, But Tribune And McClatchy Are Diving In
With 21% of US adults owning a smart speaker, according to Edison Research and NPR, publishers have rushed to develop a presence on voice platforms....
Marketers, Don’t Get Blindsided By Google’s Move To First-Price Auctions
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jacob...
Apple News Plus A Bust For Publishers; Bain Wants To Acquire WPP’s Kantar
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crab Apples Apple News Plus, the $10 per-month news bundle Apple launched in March,...
Citing conflicts, WPP won’t participate in Accenture-led ad pitches
A spat between WPP and Accenture is turning ugly. The agency group is refusing to share its media data with Accenture for a media audit,...
Where Are Ad Budgets in the Asia Pacific Travel Industry Heading To?
While ad tech is a global endeavour which supports an innumerable number of industries, from fashion to beverages, it is important to remember a ‘one-size-fits-all’...
The Ozone Project and OpenX Partner to Increase Monetization for Publisher’s Digital Ad Inventory
London: The Ozone Project, the transparent and brand safe platform for programmatic advertising, announces its partnership with OpenX, the leading independent advertising exchange, as Ozone Audience’s...
Catch Up on Brand Transparency or Face the Consequences
Brand transparency, alongside audience engagement, is more important than ever at a time when companies can build huge profiles through social channels and word-of-mouth, as...
Harnessing creativity and technology with next-generation email
By Bill Magnuson Remember when looking at email involved a conscious decision, sitting down at work to see the latest from colleagues in an uncluttered...
