Ad Spend Optimisation: Q&A with Chris Lien, Marin
Optimisation of spend has always been a critical element to advertisers given the somewhat volatile nature of the ad industry. However, while regulatory, legislative and...
Author: Copenhagen INK
Marketers clash with stereotyping police
The UK Advertising Standards Authority has had it with harmful stereotypes in advertising. Stereotyping represents a limited world view, especially for women and young girls....
Robert De Niro fronts global campaign for Kia
Kia Motors launches a new pan-European advertising campaign for the new Kia e-Niro electric crossover – fronted by Oscar-winning actor Robert De Niro. The campaign...
Online grocery in Asia to grow 198% by 2023
Online grocery in Asia is developing at a rapid pace, with the market set to grow from its current value of US$99bn to US$295bn by...
Creative agency AQuest joins WPP
WPP has acquired a majority stake in Italian technology-driven creative agency, AQuest. AQuest’s expertise includes innovative UX and UI design, production, consumer experience and activations...
Advertising Giant Dentsu Signs Partnership with Israeli Tech Firm Imprint
Japanese advertising corporation Dentsu Inc. has signed a new investment and multilateral business cooperation agreement with Imprint Social, a Tel Aviv-based media technology company specializing...
DAX Publishes Annual ‘The Rise of Digital Audio Advertising’ Report; AOP Sees Boost in Publisher Confidence Despite Revenue Decline in Q1
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DAX publishes The...
Wild Digital 2019: Mindful entrepreneurs can catalyse great change
Bestselling author and futurist Roger James Hamilton says that we need to be conscious entrepreneurs, and with that can bring humanity into Society 5.0. Via...
QEOS LED launches final ECF campaign to fund IPO plans
Seeks to raise RM2 million in its second campaign on pitchIN; plans for an IPO. Via DNA
Comic: Independence Day
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Independence Day appeared first on AdExchanger. Via: AdExchanger
Facing pressure from US tech platforms, UK broadcasters’ battle for VOD heats up
The battle between broadcasters for advertising budgets in the U.K. is shifting from linear TV to video-on-demand. Sky, ITV and Channel 4 are accelerating efforts...
How Can Advertisers in Asia Tap Into the Cultural Phenomenon of Esports?
2019 marks a key year in the development of the relatively nascent esports movement, with the global market set to exceed USD$1bn (£0.79bn) in value...
Publicis Groupe appoints leadership team in North Asia
Publicis Groupe has formed North Asia as a region, comprised of China, Hong Kong, Taiwan, Korea and Japan. Effective immediately, Jane Lin-Baden (pictured), currently Managing...
Dentsu launches iProspect in Vietnam
Dentsu Aegis Network has signed an agreement to acquire Ambient Digital Vietnam – the independent digital media agency, launching iProspect in the market. The acquisition...
#sowhoknew: Why the show must always go on…
This is my foot. It’s bust as you can probably see. I knackered it last week just before I did the keynote speech at a...
Consider iProspect launches AI Business Intelligence Tool
Consider iProspect, the full-service digital marketing arm of Dentsu Aegis Network Malaysia, has launched an Artificial Intelligence (AI) business tool, named ‘Pronto’. Pronto was specifically...
