Providing Context: How Intent Data Leads to Better Marketing
Ask a consumer to define ‘SPAM’ and ‘Marketing’, and the likely answer will be SPAM is anything they don’t deem personally relevant and marketing anything...
Author: Copenhagen INK
Grey Group beefs up Asia leadership team with triple hire
Grey Group has unveiled a set of triple hires in a move to bolster its leadership core in Asia, with a special focus on Grey...
Text100 stengthens global leadership team
Text100, the global marketing communications agency, has appointed a new leadership structure, including the appointment of two executives to its global leadership team. These changes...
Singapore’s EDB signs 3-year partnership with O&M
As Singapore’s Smart Nation agenda gathers pace, WPP’s Ogilvy & Mather (O&M) and the Singapore Economic Development Board (EDB) have collaborated on a three-year strategic initiative...
Trump tweets in support of L.L. Bean as the brand faces online backlash
L.L. Bean is the latest brand to find itself in the thick of the Trump maelstrom. The company has been facing social media backlash after...
My nightmare trying to understand header bidding
I understand the theory and the different components of the RTB ecosystem, but after reading countless articles it seems that the reality is a complete...
Q3 2016 Internet Ad Revenues Hit $17.6 Billion, Climbing 20% Year-Over-Year, According to IAB
Highest Third Quarter Spending on Record NEW YORK – U.S. advertisers invested $17.6 billion in digital advertising in the third quarter of 2016, according to...
MWG hires new Chief Strategy Officer in Greater China
McCann Worldgroup has appointed Kara Yang as its new Chief Strategic Planning Officer for China. Yang moves from Leo Burnett Worldwide in Chicago, where she...
KRDS opens Hong Kong office
KRDS Hong Kong, part of the Paris headquartered KRDS Group has officially opened its doors in Hong Kong. Backed with the support of Invest HK,...
Mashable Opens Its Arms To Programmatic
AdExchanger | In 2016, Mashable got its programmatic house in order. When Chief Revenue Officer Ed Wise joined Mashable last spring, he immediately noticed that...
Instagram Brings Ads – And Measurement – To Stories
AdExchanger | Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the first holidays with...
Header Bidding Goes Server-Side: 6 Things You Should Know
AdExchanger | Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while...
GK Software Launches Mobile Customer Engagement Platform
On Tuesday, GK Software announced the U.S. launch of its Mobile Customer Engagement platform. With over 10,000 stores and 5 million consumers already connected to...
Cadreon hires Kenneth Wong as GM for Malaysia
Cadreon, the programmatic adtech unit of IPG Mediabrands, has appointed Kenneth Wong as General Manager, Cadreon Malaysia. Based in KL Malaysia, Mr Wong will be responsible...
Maxus APAC appoints Anita Munro as Head of Trading
Maxus Asia-Pacific, has appointed Anita Munro as Maxus Asia Pacific Head of Trading. Munro replaces Nathan Cook, the former Maxus APAC Head of Trading moves...
Ace Metrix Reveals the Most Liked Ads of the Holiday Season
Emotional and purpose-driven messages help ads break through the holiday clutter LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising,...
