Ad Fraud Scheme Weeds Out Bots in Search of Real Users: Report
In an ironic twist, a leading software provider released a report showing how criminals are weeding out bots so only real users see their ads....
Author: Copenhagen INK
Transformative Times: Building Brand Experiences with Data & Digital
Data sits at the heart of the digital revolution. The huge volume of digital data being generated by organisations and individuals has played a pivotal...
More Consolidation is Coming: Q&A with Chris Allen, MD of North America, Infectious Media
A business model with strong traction in the digital advertising space is that of the Next Generation Agency – a digital agency with proprietary technology that...
CES 2017: It is a wrap as industry leaders define future tech
The latest emerging innovation across every major industry took centre stage at CES 2017, with product launches that propel global markets from automotive, sports and...
Sociomantic opens data centre in Shanghai
Sociomantic Labs has launched a new data centre in Shanghai. This hub makes it possible for Sociomantic’s clients around the world — enterprise e-commerce advertiser in...
AdsWizz CEO On Powering The Programmatic Audio Ecosystem
AdExchanger | AdsWizz has a hand in all things programmatic audio. The company started out in 2010 as an ad server for the digital streams...
Ad Targeting Is Failing Users
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Campari Taps Moments And Audio To Raise The Bar On Its Mobile Strategy
AdExchanger | Mobile moments – and music – are having their moment. GroupM predicts that music streaming activity linked to “moods and moments” is a targeting opportunity...
Programmatic 101: What are user scoring and propensity modelling?
probability scoring best-next-action modelling continuous scoring algorithms algorithmic attribution lookalike modelling predictive analytics customer behaviour scoring propensity score matching However you refer to it, propensity...
‘You might as well get going’: Late newsroom start times have gone the way of drink carts and private offices
Staffers of The Boston Globe learned last week that as part of a newsroom reinvention, most of them would be expected to start work at 9 a.m. The...
Cheil hires Satit Jantawiwat as CCO of Thailand
Cheil Worldwide announced the appointment of Satit Jantawiwat as Chief Creative Officer of Cheil Thailand effective from January to bolster its creative competitiveness in the...
C1X beefs up APAC business team
C1X Asia Pacific Pte Ltd, has appointed Swaminathan Iyer as its VP & Head Of Business for APAC (excluding Japan) based in Singapore. This announcement...
Carat wins Standard Chartered’s global media planning & buying mandate
Carat, part of Dentsu Aegis Network, has won the Global remit for media strategy, planning and buying for Standard Chartered Bank, led out of Singapore...
Ad Age Ahead Video: Why Data Is the New Natural Resource
Marketers today aren’t just brand stewards, they are responsible for bringing in new revenue, and one of their key tools — or as Joanna Pea-Bickley...
Publishers Must Think Locally When Expanding Globally
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kumaran Ramanathan,...
Full Disclosure: The FTC Has Its Eye On Cross-Device Tracking
AdExchanger | When it comes to cross-device tracking, privacy policies are not up to snuff – and the Federal Trade Commission is digging in. In a...
