Header Bidding Goes Server-Side: 6 Things You Should Know
AdExchanger |
Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while introducing other disadvantages – with which the industry will grapple as publishers update their tech. Like with header bidding, publishers run a pre-auction before the ad server to create a level playing… Continue reading »
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