Splash’s video documentary helps tackle Singapore’s teen suicide
AOL Platforms has teamed up with Maxus and Splash Productions to raise awareness of growing anxiety amongst 10 to 19 year olds living in Singapore....
Author: Copenhagen INK
Facebook Measurement: The Walled Garden Is Cracking A Window
AdExchanger | Brad Smallwood, VP of marketing science at Facebook, will take the stage Jan. 19 to talk all things measurement at Industry Preview in...
The Era Of AI Will Be Ruled By UI
AdExchanger | “Managing the Data” is a new column about customer and audience data strategy written by longtime AdExchanger contributor Chris O’Hara. In 1960, the US...
Distribution Evolution: Biggest Barrier To Conversion Or Opportunity in Disguise?
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeremy Hines,...
How second-price auctioning can create headaches for publishers
The nuances of header bidding run so deep they can put a normal person to sleep. But publishers doze off at their peril: The second-price auction design of...
The Gen Z challenge: How marketers should engage with them
The Gen Z population numbers approximately two billion globally and a new AdReaction study from Kantar Millward Brown highlights that this generation its own distinct behaviours,...
FB Audience Network serves ads to 1 billion people
Facebook Audience Network which was launched in October 2014 now serves around 1 billion people around the world, the company said in the latest figures...
WildAid China teams up with superstar Angelababy to save pangolins
WildAid, an environmental organisation that focuses on reducing the demand for wildlife products, together with Wunderman, a global digital agency, has just launched a China-based...
Why Snapchat’s New Search Bar Is a Welcome Sign for Brands
Snapchat has given brands and publishers new hope that they could get discovered. On Thursday, the messaging and media app revamped the design of its...
How Cadreon’s Arun Kumar Connects The Dots Between Walled Gardens
AdExchanger | Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for the foreseeable future,”...
FTC Relies On Eggheads To Inform Tech Policy – But Whether Consumers Care About Their Privacy Is Still An Open Question
AdExchanger | The agenda at this year’s PrivacyCon read like the Federal Trade Commission’s to-do list. Nearly 20 researchers from around the country converged on...
Pandora to Lay Off 7% of Its Workforce
Pandora will lay off 7% of its U.S. workforce, excluding workers from Ticketfly, by the end of the first quarter this year. Pandora said the...
Expect Invalid Traffic, But Don’t Tolerate Methbot
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Pandora to Roll Out Muted Video and Responsive Display Ads to All Advertisers
First in a series of new, native mobile ad formats deliver lifts in time spent, brand awareness and quality clicks OAKLAND, Calif. – Pandora (NYSE:P),...
Clutch Purchases Persio to Extend Mobile Marketing Capabilities
MMW has learned that Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio. We’re told that the deal will...
EU Allows Ad-Blocker Tracking; Flashtalking Accredited by MRC
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker tracking approved by EU; Flashtalking receives accreditation; Forensiq...
