Kia’s Dave Schoonover: “Agencies struggle with the small stuff”
Dave Schoonover, senior manager of digital at Kia, doesn’t believe that traditional agencies are dead — but he does believe that brands can do some...
Author: Copenhagen INK
Republican-Led FCC Looks To Block ISP Privacy Rules
AdExchanger | The other shoe has dropped: Newly minted Federal Communications Commission (FCC) Chairman Ajit Pai on Friday moved to block the implementation of the...
ComScore CEO ‘Disappointed’ With VCE Performance
AdExchanger | ComScore had a rough go of it in 2016, with fierce competition from Nielsen and other media validation companies, culminating in its delisting...
Location Intelligence: Insights From The Inside On Consolidation Ahead
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Ad Blocker Shine Shifts To Ad Targeting And Rebrands To Rainbow
AdExchanger | The Israeli startup Shine is rebranding to Rainbow as it abandons its ad-blocking roots in favor of ad-targeting and verification services, the company...
mediasmart Adds Further Partnerships for Enhanced Mobile Video Capabilities
Fyber and AppNexus join video supply partners London – mediasmart Mobile – a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying...
Dash Aims To Turn Driving Machines Into Data-Driven Machines
AdExchanger | This is the 11th installment of Home Screen, a series of profiles on mobile pubs and apps and the devs who make them...
Video Increasingly Important for Brands in the Mobile Space
Two new reports shed light on the growing importance of video in the mobile space. Looking at Q4 2016 data, Positive Mobile found that mobile...
Amobee Buy Turn; Google Allow MRC Verification
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Turn are acquired by Amobee; Google go...
Is There Gold at the End of the Rainbow?
Today (24 February) ad blocking company Shine, announced that they are rebranding as ‘Rainbow‘. Rainbow is described as “a consumer ad experience”, and the company...
Is your loyalty programme winning hearts?
Loyalty programmes are created to help retailers drive customer engagement and retention, and are gaining traction in Asia, with three in four Singaporean consumers indicating they will...
Xaxis’ Light Reaction opens office in Philippines
Light Reaction, an outcomes-driven performance advertising business that is part of Xaxis, has launched operations in Philippines. Light Reaction’s pay-for-performance media model provides advertisers with a...
BBDO Malaysia appoints new GM
BBDO Asia has appointed Farrah Harith McPherson to General Manager of BBDO Malaysia, effective February 24. Ms McPherson brings more than 17 years’ experience in the...
Was Methbot’s Financial Impact Grossly Exaggerated?
In late December, the digital security firm White Ops released a bombshell report outlining a sophisticated video ad fraud scheme that it estimated was siphoning...
Tapad bolsters senior APAC team with three new hires
Tapad, the cross-device marketing technology firm, has made three senior appointments to support its emerging Asia Pacific business. Furthering Tapad’s rapid expansion in the region,...
The growing politicization of brands in a polarized world
Target, for instance, chose to weigh in on a 2016 North Carolina law that required individuals in government buildings to use the restroom that corresponds to...
