Return on ad spend is always a top priority for any advertiser; and, as in-mobile advertising grows, performance metrics for the mobile vertical are just...
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC firms...
AdExchanger | An advertiser looking to boost response rates for a mobile offer can employ a simple solution: Target commuters on crowded trains. And if...
AdExchanger | Facebook’s big bet on messenger bots was an oversell from the start. What’s shaking out now is a more reserved and perhaps more...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
SME Association of Malaysia president Michael Kang explains why SMEs are not ready to embrace digital and how to help them. Via DNA
The worst is expected to be over for Celcom Axiata Bhd, and its CEO Michael Kuehner has a plan to turn the company around. Goh...
The year started on a critical note when Proctor & Gamble’s Chief Brand Officer Marc Pritchard threatened to pull spend from digital advertising as he...
As the world evolves to a more digitised era, new and emerging innovations will disrupt the way different industries operate. In the field of marketing,...
Investment service company Fidelity International has launched a digitally-focused brand campaign entitled ‘When the Day Comes’. ‘When the Day Comes’ marks the first time Fidelity...
HSBC has launched the biggest upgrade of its card portfolio in decades, developed through a collaboration with Shift., an independent branding firm tasked to redesign...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/04/2017
The idea that women of all races should love their hair may seem non-controversial. Forget that. Shea Moisture, a brand long marketed primarily to African-American...
The following is a guest contributed post by Robert Ferrari of Bare Tree Media There is little doubt that stickers are having a moment. In...
by Jonathan Gardner, VP communications, Turn It often seems like marketers don’t have much time to actually market. Especially when most hours in the day...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 22/04/2017
The digital ad business has made another move to regain the high ground, when the Interactive Advertising Bureau ordered all of its members to register...
Partnership includes header bidding, private marketplace and real-time guaranteed deals NEW YORK & LOS ANGELES – OpenX, a global leader in creating programmatic advertising marketplaces,...
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