Snap-Back: Agencies Still Upbeat After Q1 Letdown
AdExchanger | Snapchat may have disappointed investors in its first-ever earnings disclosure on Wednesday, but agencies aren’t ready to bail just yet. Snap missed the...
Author: Copenhagen INK
The Ecstasy And Agony Of AudienceScience’s P&G Partnership
AdExchanger | When the largest advertiser in the world wants to take you to prom, but you’re not allowed to tell anyone – that was the...
Scott Brinker Explains WTF This Martech Graphic Means
Scott Brinker is exhausted. Since last fall, he’s been relentlessly pulling data to create the latest version of his infamous slide, which is pictured above....
The Collision of Technology & Creativity
Today, content marketing is a £5bn industry, in the UK alone. The discipline has become increasingly popular over the last five years, inline with the...
Skimlinks’ Content-to-Commerce Monetization Platform Drove Nearly $1 Billion in Transactions in 2016
Leading global publisher monetization platform on track to achieve a $50M run rate in 2017 as publishers see meaningful revenue from commerce-related content NEW YORK...
Consultancies Have Huge Opportunity in Programmatic, But Only If They Buy These Ad Tech Companies
Consultancies have been busy acquiring creative agencies and leveraging their existing end-to-end relationship with clients to build market share in digital marketing. Deloitte, IBM, Accenture,...
New Report Explores Advertising a Gift ‘Only a Mother Could Love’
With Mother’s Day fast approaching, it’s no secret that advertisers are stepping up efforts in dramatic fashion to reach buyers for mom. But are they...
Growth at OpenX; SuperAwesome Get Certified
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Direct deals are good deals for OpenX;...
Instant Articles, AMP ‘make no economic sense’: Digiday+ town hall with Dotdash CEO Neil Vogel
Neil Vogel, the CEO of Dotdash (formerly About.com), joined members of Digiday+ on Slack for Town Hall Thursday. Digiday editors and Digiday+ members spent an...
#sowhoknew: How to shut down your annoying ‘inner voice’
In his book ‘10% Happier’ author Dan Harris claims that he originally wanted to call it “The Voice in My Head Is An As*hole” which I...
Mindshare names Nick Barger to run HSBC Singapore
Mindshare, the global media agency network, has appointed Nick Barger to the role of Managing Partner leading Mindshare Singapore’s HSBC account. In this role, Mr...
MullenLowe shifts Vietnam operations leadership to Singapore
MullenLowe will transfer leadership of its Vietnam operations to Singapore and MullenLowe Singapore CEO Shannon Cullum (pictured), as Michel Borelli leaves his post as the...
Viant Completes Integration of Adelphic into Viant Advertising Cloud
Viant Advertising Cloud® Goes Self-Service Programmatic London, UK — Viant, a Time Inc. people-based advertising technology company, announced that after completing a successful integration, the...
Inside a New Programmatic Marketplace That Links Brands With E-Tailers
There’s a programmatic marketplace for seemingly everything now, including your Toys ‘R Us box. The latest in a decades-long series of efforts to replace newspapers...
From Target to Audience: Advertising Strategy Shift for Mercado Livre
The advertising business unit of Mercado Livre Brazil was created in 2009 to offer solutions for platform vendors, allowing them to take advantage of the...
Easier Than Ever? New Offering Makes Messaging App Marketing to Coveted Mobile Audiences a Breeze
LiveWorld, Inc. — a social customer experience company — announced today the expansion of messaging platforms supported through its comprehensive conversation management software. MMW has...
