Time Inc. Struggles In Q1, Foresees Volatility In Programmatic Offerings
AdExchanger | Time Inc. had a lousy Q1 as print revenue plunged 21% and the company struggled with a sales reorganization. Total advertising revenue declined...
Author: Copenhagen INK
For Health Care Brands, Getting To Doctors Is Good For What Ails Them
AdExchanger | Every year competition goes up for the limited number of medical residencies in the United States. But that’s nothing compared to marketers’ intensifying...
Many Bites Of The Apple: New Ways To Look At Attribution
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Twitter India elevates Taranjeet Singh to Country Director role
Twitter India has appointed Taranjeet Singh as the Country Director for India. In his new role, Mr Singh will lead the Twitter India team by...
What Advertisers Want From Snapchat’s First Earnings Report
It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company...
TMLS sees good traction on its TOMI chatbot
Some 60% of agency force engaging with the chatbot Via DNA
New Tech on the Blockchain
The industry is crying out for a solution that allows the digital advertising supply chain to coordinate in a scalable, trustworthy, and secure way –...
Combatting Fraudulent Traffic for Better Campaign Health: Q&A with Rich Kahn, eZanga
Fraudulent traffic has been around for ages, and continues to be perpetuated with the growth of online advertising. As Rich Kahn (pictured below), CEO, eZanga...
Cambodia’s millennial consumers most confident in ASEAN: Report
The youth in ASEAN are leading consumer confidence, while the sentiment amongst older consumers is significantly more reserved, according to the latest Mastercard Index of...
Acuvue ‘dares’ Chinese millennials to change their lives
McCann Worldgroup Shanghai has launched ACUVUE’s ‘Dare to Change’ campaign, asking Chinese millennials share the one thing they want to change most about themselves, that...
PHD Hong Kong names Michael Lee as Head of Digital
PHD Hong Kong has appointed Michael Lee as the agency’s new Head of Digital. In this role, Mr Lee is tasked with strengthening PHD Hong...
Sinclair Buys Tribune for $3.9 Billion, Creating TV Goliath
Sinclair Broadcast Group Inc. is buying Tribune Media Co. for about $3.9 billion, a deal made possible after the U.S. Federal Communications Commission voted last...
Inside the success of Nike’s Breaking2 ‘moonshot’
This past weekend, Nike brought together athletes Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese in Monza, Italy, in an attempt to achieve an “impossible” feat:...
inMarket Taps New CRO to ‘Take Things to the Next Level’
Beacon proximity company inMarket recently confirmed its newest talent acquisition. Former MaxPoint executive Chris Kozloski has joined inMarket as the location intelligence innovator’s Chief Revenue...
Podcast: A Deep Dive On Facebook Instant Articles With The Washington Post
AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Once upon a time, The Washington Post took a conservative approach to...
Marketers Sound Off as Facebook Closes Oculus Story Studio
Facebook said late Thursday that it’s shutting down its Oculus Story Studio, causing some marketers and agencies to question if that means game over for...
