Open AP Emphasizes Audience Data, The First Leg Of The Stool
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lorne Brown,...
Author: Copenhagen INK
The Industry Warms Up To Standardizing User IDs; Salesforce Rebrands Krux
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Some ID Please The idea of standardizing user IDs across ad tech companies and...
I/O Developer Conference: Google Lays Out Its Vision For An AI-Driven World
AdExchanger | Mobile-first? Passé, says Google. The future is being driven by artificial intelligence. “Mobile made us reimagine every product we were working on,” Google...
Publishers Find Way Into Readers’ Hearts Is Through Stomachs
The digital publisher recipe for online growth: Take a dash of food video, stir in plenty of social media, heap on the branded contentthen bake...
Integral Ad Science Widens Brand Safety Solution for Global Reach
IAS enhances brand safety offering to support 40 languages, providing the most comprehensive coverage to protect brands online and maximise the success of digital advertising....
50-60% of All Money Lost Due to Ad Fraud Is on Mobile Devices: Q&A with Voluum & Pixalate
How is mobile affected by ad fraud? ExchangeWire spoke with Gavin Stirrat, managing director, Voluum, and Jalal Nasir, CEO, Pixalate (both pictured below) about what...
It’s Time to Share the Wealth As the Digital Economy Soars
Digital advertising is going from strength to strength; but there is tension in the industry over the continued dominance of Google and Facebook and what...
How to use mobile to lure APAC travellers this summer
With the Asia-Pacific travel market expected to grow to USD 488 billion by 2020, and USD 211.3 billion of that coming from online travel, there...
Cốc Cốc urges Vietnamese to help Alzheimer’s patients in new ad
Vietnam’s internet browser Cốc Cốc has introduced ‘The Forgetting Tab’, a creative campaign conceptualised by Isobar Vietnam to increase awareness of Alzheimer’s disease amongst Vietnamese....
Kees de Jong joins Sizmek as APAC GM
Sizmek has named Kees de Jong as the General Manager of its APAC operations. The company said Mr de Jong will be responsible for managing the...
Grab & Tinder make Singaporeans meet social media stars
Taxi-hailing company Grab has partnered with dating app Tinder in SIngapore so users can spend the day with their favourite social media personalities. On May...
A marketer cheatsheet for Snapchat’s latest lens, filter options
Snapchat is making several updates to its branded lenses and geofilters today. The key updates: The global sponsored lenses update lets users play around with...
Infographic: How Can Retailers Use SMS Marketing
Somewhere along the way the line between SMS and email became blurred and businesses now easily intermix the two failing to recognize the unique benefits...
Companies will struggle with public cloud first-or-only strategy, says Michael Dell
Public cloud is twice as expensie as on premise, customers told Dell Via DNA
The Trade Desk CEO Jeff Green On Juggling Brands, Agencies And Investors
AdExchanger | The Trade Desk first picked up steam in the market around five years ago positioning itself as a pure-play agency toolkit. It won business...
