Turner APAC names new CFO
Turner Asia Pacific has announced that Clement Schwebig has been promoted to Chief Financial Officer, in addition to his current role as SVP, Business Development,...
Author: Copenhagen INK
AdAsia opens Hong Kong office
AdAsia Holdings, a technology company developing solutions in artificial intelligence and advertising, has opened an office in Hong Kong. This move will look to increase the...
JWT realigns SE Asia reporting structure; names joint CEO for Mirum & JWT
John Gutteridge, J. Walter Thompson Co.’s Asia Pacific CEO, has realigned the reporting structure of Mirum, the company’s digital agency, in Asia Pacific to facilitate...
What Mary Meeker Has to Say About Snapchat’s TV Dreams
Snapchat’s new original shows like “Phone Swap” and “Second Chance” are attracting a mobile viewership of up to 10 million people, Mary Meeker said in...
DOmedia Partners with Rubicon Project to Break New Ground in Programmatic Out-of-Home Advertising
COLUMBUS, Ohio – DOmedia, the leading platform for buying and selling out-of-home (OOH) media announced a partnership with Rubicon Project, the global exchange for advertising,...
Video is About True Customer Engagement, Not Just Viewability: Q&A with Tod Loofbourrow, ViralGains
Video advertising is becoming more and more of a preferred medium to advertise and engage with potential customers; but there are different rules for video...
AppsFlyer Advances Fight Against Mobile Ad Fraud
Ahead of the long holiday weekend, AppsFlyer — a global leader in mobile attribution and marketing analytics — announced Active Fraud Insights 2.0, setting what...
Positivo Builds Native Ads in Smartphones; Brazilian Prime Time for Digital Ads
In this week’s Latam RoundUp: Positivo Technologies signed a deal with Hands and will include their own native ad platform built in their devices, focused on Brazilian...
Marketers Struggle With Viewability IRL, Too
Procter & Gamble lit a brushfire in digital advertising this year when it said it was done paying for ads it couldn’t prove were served...
GSD&M President Marianne Malina: ‘Part of moving up is moving wide’
You may know Marianne Malina as Austin shop GSD&M’s President, overseeing clients including Southwest Airlines and Popeye’s as part of her job. But you probably...
Organisations are slow on refreshing their OS: Zebra Technologies
Despite the impending cessation of support for Windows CE and Windows Embedded Handheld 6.5, many organisations are taking their time to make a decision on...
Citrix Asia-Pacific will ride the cloud to rise to CEO’s lofty vision
VP Sales and Services of Asia Pacific Stanimira Koleva says despite losses last year, growth is currently into double digits and will continue to improve...
Monetising your app: Choosing the right ad formats
Apps monetise in different ways, and the app’s monetisation model needs to be carefully considered even before developing the app. Usually, the business model chosen...
Geometry brings Colombian fruit to Chinese market to protect endangered animals
Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of USD 19 billion. The demand for aphrodisiacs containing these ingredients...
Inskin rolls out new mobile ad format to overcome ad blocking
Digital advertising company Inskin unveiled a new smartphone ad format. Appearing with a campaign for fashion label G2000, the new smartphone version of Inskin’s Pageskin Plus...
Data pick of the day: 1 in 3 online news subscribers block desktop ads
With the rise in ad blocking, many publishers have resorted to paywalls to counter sliding ad revenues. GlobalWebIndex’s data shows that one in eight are now willing to...
