Data pick of the day: 1 in 3 online news subscribers block desktop ads
With the rise in ad blocking, many publishers have resorted to paywalls to counter sliding ad revenues. GlobalWebIndex’s data shows that one in eight are now willing to pay for ad-free news content.
When it comes to those who are paying for access to a news service each month, GWI’s data shows that about one in three are blocking ads on their desktop, with consistent figures seen across most regions (only in North America do the figures climb higher, to 43 per cent).
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