Empowers publishers to balance header bidding integration mix with enterprise management capabilities REDWOOD CITY, Calif. – PubMatic, the automation solutions company for an open digital...
With the brand safety scandal raging on since March, one term that keeps cropping up as a potential solution is ‘whitelisting’. ExchangeWire delves into whether...
AdExchanger | The podcast universe is developing fast, and NPR is shaping it. NPR, which began making podcasts over a decade ago, has a US...
The following is a guest contributed post from Dave Hodgson shared by VRJournal. Over the past 30 years, media has figured out a way to...
AdExchanger | Investors are putting Facebook’s feet to the fire about fake news. At the company’s annual shareholder’s meeting on Thursday, investors questioned CEO Mark...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Snap extend cooperation with IAS, Moat, and...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 02/06/2017
Agencies and brands suddenly have plenty of questions for Siri, which Apple is expected to extend from the iPhone to a new home-assistant device at...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Neil Glass, SVP of data strategy at...
Fifty per cent of Millennials believe that ‘someone should make a movie about their life’ according to Viacom’s Velocity research. Are Millennials really that conceited...
BBDO Bangkok has launched a new app for AirAsia that helps people in Thailand learn Chinese characters – ‘Unlock Han Zi’. AirAsia has the most...
GroupM will be restructuring its portfolio to improve service and delivery to clients. The group will expand Essence, its digital-first agency, by adding traditional media capabilities and...
RTB House, a global retargeting technology firm is launching new market presence in the Asia-Pacific (APAC) region as it enters Australia and New Zealand. This...
Transparency and trust are two of the biggest problems plaguing the online advertising industry today. Andrew Susman (pictured below), vice president, New York, Empower, talks...
Digital Air Strike, a leading social media and digital engagement company, announced this week the addition of Mission Control to its portfolio of social marketing...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
With major brand safety issues raised in the last few months in digital, Snapchat is looking to gain the advertisers’ trust with partnerships with independent...
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