Transparency & the new age marketer: Why it’s time to say goodbye to black box mktg
In recent years, marketers have been digging deeper to understand the “why” as well as the “how” of their digital marketing efforts. Measurement methods are...
Author: Copenhagen INK
Maxis’ new spot reunites an estranged couple
Ensemble Worldwide, IPG Mediabrands Malaysia’s creative agency and Maxis have teamed up on another video, this time for Raya 2017. ‘Wayang Sayang’ follows an estranged...
FCB restructures leadership team in Shanghai
Josephine Pan (pictured), currently managing director of FCB Shanghai, has been promoted to CEO of the agency’s Shanghai office. Ms Pan joined FCB Shanghai as...
comScore rolls out extended video reporting in China
comScore has launched its Extended Video offering in China. The new offering delivers programme-level insights into online video consumption, providing granular data into the content viewed,...
3 Tips for Guaranteeing Location Data Accuracy
on their devices, providing advertisers […] The post 3 Tips for Guaranteeing Location Data Accuracy appeared first on ExchangeWire.com. Via ExchangeWire
Pandora Taps Oracle to Track Effectiveness of Ads
Pandora, the internet radio company with 76 million monthly users, is tapping Oracle to track the effectiveness of its audio ads, a move that follows...
Consumers Equate Ads with Fake News; Email Still Delivering Results
. Seven-in-ten (71%) of Brits now associate […] The post Consumers Equate Ads with Fake News; Email Still Delivering Results appeared first on ExchangeWire.com. Via...
Rakuten Marketing Snags Programmatic Pioneer Neal Richter As CTO
AdExchanger | RTB whiz Neal Richter is the new CTO at Rakuten Marketing, the marketing solutions subsidiary of Japanese ecommerce giant Rakuten. Richter, who serves...
CafeMedia Uses Watson AI To Power Context-Driven Private Marketplaces
AdExchanger | Food brands that want their ad creative to appear next to recipes for quick and easy dinners, Japanese food or gluten-free meals can...
Will Agency Media-Buying Groups Become Extinct?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
HitPay introduces HitPay Keyboard payment solution
Allows users to transfer funds without switching between apps. Via DNA
What does 5G herald for the region?
The GSMA predicts that commercial 5G networks will begin to be widely deployed at the start of the next decade and, by 2025, will provide...
#sowhoknew: My parents have no idea what I do for a job. Do yours?
I’ve been in the media planning / buying business for 30 years. And for the exact same amount of time I’ve been trying to explain...
Demystifying AR & VR: The game-changer revolutionising content mktg
Statistics show that VR and AR technology will have a projected economic impact by 2020 of USD 15.6 billion annually, and over the next few...
Mediamath & Gamma partner on premium inventory in APAC
Gamma, a Southeast Asia-based ad selling platform, has partnered with MediaMath to deliver localised, highly-targeted ad inventory for advertisers. Advertisers will be able to programmatically target...
Data pick of the day: 3 in 4 online TV subscribers also pay for cable/satellite TV
With the growth in online TV’s popularity, consumer habits have changed in content consumption. However, despite the shift in consumer habits, the importance of traditional...
