IAB & Nielsen to now report daily digital content ratings for Australia
IAB Australia and Nielsen have switched on Digital Content Ratings (DCR), providing publishers, agencies and marketers with daily digital audience data for the first time....
Author: Copenhagen INK
Google’s Search Downgrade Inspires Innovative Solutions
, explains that while the mandates that Google impose may be frustrating, these changes can also lead to innovative solutions by the companies that need...
Where Are Mobile App Speeds the Fastest? New Benchmark Report Gives Surprising Answer
PacketZoom has just published its Q2 Mobile Observatory and Benchmarks Report. Based on data from the PacketZoom Analytics Platform, the company found that The Netherlands...
Natura Grows Online Sales by 150% with Programmatic; Havas Mexico Presents OOH Solution
strong>This week’s Latin American Roundup brings the following stories: the Brazilian cosmetics brand Natura has increased their online sales by 150% after doubling their investment...
Videology Q2 2017 Report Finds Advanced TV Ad Spending Grew 150% Quarter Over Quarter
TV Convergence Gains Momentum as Cross-Screen Planning across Linear TV, Connected TV and Digital Video Continues to Grow NEW YORK – Videology – a leading software provider for...
Baidu Curbs Spending on Food Delivery to Prep for AI
Baidu’s move to slash spending on services from food delivery to travel helped the search giant soundly beat estimates, as it recovers from Chinese government...
CPG Ad Cuts Raise Tough Questions For Digital Media
AdExchanger | The largest advertisers in the world are still dead set on cutting advertising costs and reducing agency fees. On earnings call after earnings...
Best of the week: Instagram has a pod problem
This week, our top stories examined the proliferation of Instagram comment pods, Amazon’s continued expansion and more. As always, a full list of these articles...
Ad Blocking’s Old Guard Remains Strong, But Faces Growing Competition
AdExchanger | Ad blocking is generally associated with early browser extensions like AdBlock and eyeo’s Adblock Plus (ABP), which both make their money through the...
Amazon Staffs Up On Ad Sales Reps And Engineers
AdExchanger | Amazon is bulking up on headcount to service its Amazon Web Services (AWS) and ad sales divisions, as revenue for the “other” category...
Creative Is the Most Essential Element of Advertising: Q&A with Miha Mikek, Celtra
, explains, creative management platforms can be essential for production, delivery, measurement, and the ultimate success of an advertiser’s campaign. ExchangeWire: What does a Creative...
Simply Measured Research Points to Increase in Social Marketing’s Importance
More important than ever. That’s what Simply Measured has to say about social marketing. A pioneer in social analytics, the company has just released its...
Good Year for UK Ad Spend; Mediasmart & Cedato Partner
data. The 1.3% year-on-year increase in Q1 2017 is driven by internet advertising […] The post Good Year for UK Ad Spend; Mediasmart & Cedato...
Indonesia is Instagram’s largest APAC market
Instagram now has more than 45 million monthly active users in Indonesia – up from 22 million in early 2016. This makes Indonesia Instagram’s largest...
DAN acquires Sokrati in India; launches Merkle brand
Dentsu Aegis Network has signed a definitive agreement to acquire Sokrati, India’s data-driven performance marketing and analytics agency, launching Merkle in the country – the...
GCH Retails appoints UM as media partner
Universal McCann Malaysia (UM), the media agency under IPG Mediabrands, has been appointed by GCH Retail as its media AOR. GCH Retail is the owner...
