On Wednesday, RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store, shared with MMW the findings...
AdExchanger | After years of investing in brand-building tactics on TV, RetailMeNot, which was acquired for $630 million by payment processor Harland Clarke and went...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 17/08/2017
You could take America’s temperature on Twitter, and sometimes it’s just too hot for marketing. This week, for example, is proving to be a risky...
Startup plans to use the funding to accelerate sales and marketing, grow its team as well as explore regional markets in 2018. Via DNA
Intensified competition in the region shows cities are constantly contending for limited resources. Via DNA
strong>This week the IPA issued a direct call to action to Google’s YouTube and Facebook to clean up safety, measurement, and viewability of online video...
, providing insight into the mobile advertising industry for both publishers and advertisers in Q2 2017. The main highlight from the report was that header...
From Bagel Mondays to better benefits, companies are building workplace cultures and programs to attract and retain talent. This is why Digiday Careers launched the...
With one of the highest growth rates of real-time bidding in the world, Japan is rapidly embracing innovation in programmatic advertising. This expansion of programmatic...
BBDO Hong Kong has won the AIDS Concern business following a four-agency pitch. AIDS Concern is the first non-government charity organisation established in Hong Kong...
CtrlShift, an audience solutions company, has appointed Apichakris Kalambasuta (Kris) as Director of Business Development to lead the delivery of CtrlShift’s solutions-oriented model – providing...
It’s commonly said that nine out of 10 start-ups fail, and that only the most innovative products and services that hit multiple sweet spots will...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 15/08/2017
A website that describes itself as “The World’s Most Genocidal Republican Website” and includes sections titled “Jewish Problem” and “Race War” became a hot potato...
Ahead of the weekend, MMW learned that Salesfloor — a technology platform for omnichannel retail associates — announced a first-of-its-kind mobile messaging feature that connects...
strong>AI is slowly creeping into all aspects of our lives – retailers are introducing chatbots, stock market shares are traded algorithmically, and driverless cars are...
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