Podcast: Glossy Programmatic
AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Condé Nast’s Evan Adlman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October...
Author: Copenhagen INK
Startups Say Never Pump Gas Again. They’ll Come Do It for You
For Dana Dwyer, an Oracle employee and mom, a full tank of gasoline at the end of her workday is something she describes with just...
What you need to know about Walmart’s e-commerce acquisition spree
Amazon poses a threat to brick-and-mortar stores that are having trouble getting shoppers to visit their stores. For Walmart, that means fighting back against Amazon...
Facebook Faces Challenges And Opportunities With ‘Watch’
AdExchanger | Facebook Watch, the social giant’s video hub that went live for select users on Wednesday, already has a roster of digital video launch...
US$7.4 million funding brings Zanroo closer to unicorn dream
The MarTech company aspires to go global with Thai tech and capabilities Via DNA
Telco Deep Dive 2017: Malaysian spectrum refarming: Where are we after a year?
Where are the Malaysian telcos at in regards to their spectrum refarming? DNA takes a look in its latest Telco Deep Dive. Via DNA
GawkBox Announces New Funding to ‘Jumpstart’ Income Generation for Twitch, YouTube Content Creators
Ahead of the weekend, MMW learned that GawkBox — a company that provides monetization for live streamers and other content creators — has wrapped up...
Why The Sacramento Kings View Their Stadium As A Digital Platform
AdExchanger | The NBA’s Sacramento Kings are entering the second season in the Golden 1 stadium, the centerpiece of the team’s new data-driven fan experience....
Taptica Buys Tremor Video DSP; Bitposter Launches Direct Marketplace
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$50m (£38.5m) for Tremor Video’s DSP; Bitposter...
Snap’s Q2 Earnings Report Fails to Meet Expectations
strong>Snap (NYSE: SNAP) had a disappointing start on Wall Street, and yesterday (10 August) Snap Inc. Q2 2017 results missed analysts’ expectations. Financial results for the...
5 reasons why your Facebook ads might not be converting
Advertising on social media is growing into a USD 100 billion business. Budgets for social media spend are increasing, and CMOs are expecting their teams...
Indonesia’s strongest brands 8% more valuable than 2016: BrandZ
The total value of the BrandZ Top 50 Most Valuable Indonesian Brands 2017, named by WPP and Kantar Millward Brown, has grown eight per cent in the...
Rolls-Royce picks Text100 for integrated communications mandate in SEA
Marketing communications agency Text100 has been selected by Rolls-Royce to power its integrated communications programme across Southeast Asia, following a competitive pitch. Text100 will work...
Data pick of the day: 2 in 5 fitness fanatics listen to podcasts on mobile
GlobalWebIndex’s latest research shows that mobile podcasts are a hit among fitness fanatics. This audience is 35 per cent more likely than the average to...
Retail CMOs to Invest Record Sum in AI This Year
Artificial intelligence is hot and getting hotter. And nowhere is this interest more apparent today than in retail. That’s according to WBR Digital and Persado,...
Here’s What Advertisers Should Look For in Snapchat’s Crucial Quarterly Report
Is Snapchat the next Twitter — stagnant and stuck — or does it still have a shot at being the next Facebook or Instagram? That’s...
