Not Even Twitter Knows When Brands Should Stop Tweeting
You could take America’s temperature on Twitter, and sometimes it’s just too hot for marketing.
This week, for example, is proving to be a risky time for brands to use Twitter to share a silly meme, playfully “clap back” at a customer or riff on a made-up holiday. The platform has been filled with outrage and terrible news since white nationalists and supremacists clashed violently last Saturday with opponents in Charlottesville, Virginia, and President Donald Trump blamed “many sides.”
Of course, it’s hard for brands to know exactly when to steer clear. Even Twitter can get it wrong. Just look at how Twitter’s marketing team asked users on Tuesday how they’re spending “National Relaxation Day.”
