Magnus Games’ Re: Legend strives to be legendary
Malaysian-developed Re: Legend becomes the most funded Kickstarter project in Southeast Asia Via DNA
Author: Copenhagen INK
DBS Bank launches Digibank in Indonesia
Digibank is an entire bank in the phone and marks a new era in banking that is paperless and signatureless. Via DNA
#sowhoknew: This is my 150th article on LinkedIn – here’s what I learned
My first article on LinkedIn was published on January 12th 2015 after my buddy Andy Goldman suggested I should use the new platform. Since then...
RTL Group acquires SpotX
RTL Group will acquire all remaining shares in SpotX, bringing its total ownership to 100 per cent. Since RTL Group made its first investment in 2014,...
Is your brand at risk of becoming irrelevant?
It’s human nature to compare performance relative to your immediate rivals, worrying who’s faster, stronger, bigger, better. But what if you’re so busy worrying about...
DAN boosts leadership team; promotes Kristian Barnes & Duncan Pointer
Dentsu Aegis Network has promoted Kristian Barnes to the role of Regional Chief Client Officer for Dentsu Aegis Network and Duncan Pointer will succeed Mr Barnes...
Aki Technologies Introduces ‘Katana’
Mobile moment advertising innovator unveils new name for comprehensive platform for Moment Marketing Science San Francisco, CA – Today, mobile moment innovator Aki Technologies unveiled...
Platform pressure Down Under
I spent last week in Australia, where I spoke at the Association for Data-Driven Marketing and Advertising’s annual Global Forum, naturally on the subject of...
What Role is Artificial Intelligence Set to Play in Creative?
, exclusively for ExchangeWire. Accenture estimates that an AI revolution could work to double the annual economic growth rates of 12 of the largest developed...
Singapore Publisher Ends Print & Goes All-digital; Australia’s Network Ten to Be Part of CBS
strong>In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore publisher...
Fire Writers, Make Videos Is Latest Web Recipe for Publishers
Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like “celebrating beauty” and “strong women.” Ten were...
Establishing A Mobile Marketing Automation Strategy For Your Business
The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency with a focus on ROI....
Google Offers Refunds For Fraud, But Only On Its Own Terms
AdExchanger | Google’s latest anti-fraud measure aims to stamp out ad fraud by clawing back money from the exchanges where its DSP purchased fraudulent inventory....
SurveyMonkey Aims Beyond The Inbox With ‘People-Based’ Data
AdExchanger | Founded in 1999, SurveyMonkey has evolved beyond its original positioning as a provider of email questionnaires. The 18-year-old company is on a $200...
OpenX Delivers Advanced Mobile SDK to Market
Mobile SDK drives 50% CPM increases; cuts latency by as much as 200% LONDON, UK – OpenX, a global technology leader in creating programmatic advertising marketplaces...
CBS to Buy Australian Network as Test Ground for Streaming
CBS Corp. has snapped up ailing Australian TV broadcaster Ten Network Holdings, securing an offshore testing ground for its on-demand streaming service. The most-watched U.S....
