Gamma forges strategic partnership with Viber
Gamma has announced a strategic partnership with Viber that will provide high quality, optimised and interactive ads to brands, agencies and media buyers in Asia....
Author: Copenhagen INK
Ronald Sun and Mike Zeng promoted as joint CEOs at Mccann Worldgroup China
McCann Worldgroup Greater China has announced the promotion of two executives to the position of joint CEOs, uniting the creative, strategy and digital leadership expertise...
Dentsu rolls out first all-mom marketing solutions network
Dentsu has launched MamaLab, Asia-Pacific’s first specialist marketing solutions network that focuses solely on mothers. Conceived first in Tokyo as a strategic support unit in...
MMW Exclusive Q&A with Blaine Graboyes of Game Co.
Recently, MMW caught up with Blaine Graboyes, CEO of Game Co, at the Casino Marketing and Technology Conference. Here’s our exclusive chat. MMW: Tell us...
GTCR to Acquire Majority Stake in Simpli.fi
Investment to Support Growth of Leading Platform for Local Programmatic Advertising FORT WORTH, Texas – Simpli.fi, the programmatic advertising platform that delivers localization and personalization...
Maxus becomes Essence in Korea as part Of GroupM’s reorganization
Essence, a data-driven global agency has announced that the team members and clients of its sister agency, Maxus, will join Essence in Korea. This is...
MEC and Maxus merger to be named Wavemaker
The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘Wavemaker’. Making waves...
Omron renews contract with KRDS Singapore
Omron Healthcare, a pioneer in providing clinically validated, innovative medical equipment for health monitoring has renewed its contract with Social & Mobile Agency, KRDS Singapore...
Facebook Faulted for Saying It Can Reach People Who Don’t Exist
Facebook claims its platform can reach more people than actually exist in the U.S., which could hurt its push to compete for TV advertising budgets,...
Introducing Digiday magazine: The Big Ideas issue
We are closing our seventh issue of Digiday magazine. The fall issue is focused on “big ideas,” with our writers pursuing big ideas that can...
WPP AUNZ appoints Rob McLachlan as CEO for Data Investment Management Group
WPP AUNZ, Australasia’s leading marketing communications group, has appointed industry veteran Rob McLachlan as CEO of its growing Data Investment Management Group. McLachlan will oversee...
Lenovo Settles With FTC for Selling Laptops Preinstalled With Adware
Lenovo agreed Tuesday to settle charges levied by the Federal Trade Commission for installing malicious software on some of its laptops so it could deliver...
VideoAmp Raises USD$21.4m in Series B Funding; SpotX Acquired by RTL Group
, a TV operating system technology for advertising, raises […] The post VideoAmp Raises USD$21.4m in Series B Funding; SpotX Acquired by RTL Group appeared...
Big Changes Coming To Auctions, As Exchanges Roll The Dice On First-Price
AdExchanger | The second-price auction is crumbling. All the major exchanges/SSPs – with the exception of Google AdX – are rolling out or are deep...
Header Bidding: The Next Trend for Brazilian Publishers
Header bidding has been transforming the digital advertising industry as it replaces the legacy waterfall system, which has been dominating media trading since the dawn...
Swyft Media, Google to Extend Brand Reach with Sticker Packs for Gboard
Swyft Media announced ahead of the weekend that it is partnering with Google to integrate digital sticker packs for popular brands on Gboard for Android...
