A Layer of Chaos in Your Company
The Ad Tech industry is fast paced and downright demanding. This you already know. Lots of software has been put in place to help with...
Author: Copenhagen INK
RhythmOne Acquires YuMe; OpenX Launches First-Price Auction
, has agreed to acquire video advertising company, YuMe, bringing supply side together with demand side, to create a unified platform across mobile, video, […]...
IAB Tech Lab Proposes OpenRTB 3.0 To Create More Honest Auctions
AdExchanger | The IAB Tech Lab wants to change its OpenRTB 3.0 programmatic auction standard so that it authenticates basic details of the transaction, like...
No Longer a Digital Native’s Game: TV Fuels Social Branded Content
In less than a year, branded content from TV networks on Facebook has more than doubled. No longer are these social media executions viewed as...
What is the Key Challenge for Marketers? New CMO Council Study Sheds Light
According to the eye-opening findings of a new report shared with MMW today, sixty-six percent of marketing leaders say that their end consumers were very...
New US$238mil fund for tech companies in Malaysia, strengthens ecosystem
Malaysian tech ecosystem welcomes a new US$238mil fund from Malaysian Debt Ventures. Via DNA
MCMC’s brief block on Steam Store over Fight of Gods
The brief 12-hour ban of the Steam Store in Malaysia by MCMC was over quicker than a Steam Sale. Via DNA
Here’s YouTube’s First Ad Campaign Targeted to the Ad World
@media only screen and (max-width: 979px) and (min-width: 768px) { .story .insert-left Continue reading at AdAge.com Via AdAge
How Refinery29 is growing branded events in Europe
Following its success with branded live events in the U.S., Refinery29 is using them in Europe to drive audience and advertising growth. For makeup brand...
After Avoiding It For Years, BuzzFeed Finally Plots A Programmatic Road Map
AdExchanger | The publication that shunned banner ads reversed course last week when BuzzFeed added programmatic ads. The decision came down to two factors: increased...
mPulse Mobile Offers Support at No Charge to Healthcare Providers, Patients in the Wake of Hurricanes Harvey and Irma
In the aftermath of Harvey and in anticipation of Irma, there are many ways technology and mobile solutions across the digital health landscape can lend...
Playable Ads Prove To Be A Good Fit For Hollister
AdExchanger | Teen apparel brand Hollister is drumming up engagement with game-based ad units that are holding players’ attention for nearly a minute at a...
GDPR: The Death Knell For Programmatic Advertising?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Sizmek Completes Acquisition of Rocket Fuel; Quantcast Audience Insights
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Rocket Fuel belongs to Sizmek; Quantcast provides...
ID5 Launches to Clean Up Cookie Synchronisation
is launched, aiming to help improve cookie synchronisation across the digital advertising ecosystem. Cookies are the default means of identifying users online. Identifying users via a cookie...
SpotX launches new header bidding suite for video
Video ad serving platform SpotX has announced a new header bidding suite built specifically for video, featuring a server-side wrapper and an advancement of the...
