A Zenfone fit for a selfie pro
To selfie or not to selfie, that is the question with Asus’ latest smartphone the Zenfone 4 Selfie Pro. Via DNA
Author: Copenhagen INK
China’s digital video ad spend to overtake TV by 2021: eMarketer
In China, video is the fastest growing ad format within digital, and by 2021, eMarketer expects it will overtake spending on traditional TV, accounting for 13.4...
70% global marketers not fully aware of the implications of GDPR: Report
As the countdown to the implementation of General Data Protection Regulation (GDPR) in European Union comes closer, a new survey of global marketers highlights the...
comScore opens viewability measurement access globally
comScore has extended access to its free viewability measurement solution around the globe. First announced in April 2017, comScore Viewability has completed live testing by...
BBDO Indonesia hires new CEO
BBDO Indonesia has appointed Vaishali Sarkar to the role of Chief Executive Officer. Having spent her first 16 years at OgilvyOne India, and the last...
Innovative Digital Formats to Drive Future Global Ad Growth; New Tech Builds Loyalty
strong>ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Mueller Election Probe Said to Have `Red-Hot’ Focus on Social Media
Russia’s effort to influence U.S. voters through Facebook and other social media is a “red-hot” focus of special counsel Robert Mueller’s investigation into the 2016...
Digital media’s credibility crisis
This week’s edition of The Rundown covers the creeping doubts closing in on digital advertising, Facebook’s blunt approach to brand safety and how publishers love...
Debate Needed On First-Price Issue; Data Industry Protests GDPR
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost In Translation Publishers have been “quietly observing shifts in upstream partner...
AU Online Ads Hit £4.64bn; Klareco to Shed Bell Pottinger Asia in Rebrand
strong>In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU online...
How a Premium PMP can combat ad fraud in SEA
There are a host of challenges in the world of digital advertising today, but they are mainly ad fraud, viewability and brand safety. Not only...
Y&R China elevates Annie Boo to national CEO position
Y&R has promoted Annie Boo to Chief Executive Officer Y&R China, across all offices in Shanghai, Beijing and Guangzhou. Ms Boo became the network’s youngest leader...
Singapore Kindness Movement renews KRDS contract as Instagram agency
Singapore Kindness Movement (SKM), a non-profit organisation whose public education programs are aimed at inspiring graciousness one kind act at a time, has renewed its...
Glispa acquires creative tech platform justAd
Glispa Global Group (Glispa), an independent mobile ad tech company, has acquired justAd, a creative tech platform that enables brands and agencies to easily create,...
Apple’s New IPhone Was ‘Created For Augmented Reality’ – And Brands Should Pay Attention
AdExchanger | Marketers, forget virtual reality (VR) for now. VR and augmented reality (AR) often get lumped together, but AR is the consumer-facing technology that’s...
Krush Media and Frequency Networks Sign Partnership Agreement, Leveraging Premium Sites and Content to Drive Better Digital Ad Engagement
Advertising across cable, satellite, CTV, OTT and mobile apps reach critical mass – deal enables advertisers to prepare for expected increase in associated spending DAYTON, Ohio...
