Tremor Rebrands to Telaria; SpotX Supports ads.txt
‘. The rebrand, including a new corporate logo and brand platform, follows the news […] The post Tremor Rebrands to Telaria; SpotX Supports ads.txt appeared...
Author: Copenhagen INK
All Advertising Will Be Native, or Non-Interruptive; Q&A with Gilad de Vries, Outbrain
, talks about the benefits of native advertising and how a marketer’s content can drive users to engage with their brand. ExchangeWire: What are the...
Uber Sues Dentsu’s Fetch Media for Click Fraud
Uber Technologies Inc. is accustomed to getting sued. Now it’s doing the suing. And it’s partly because of Breitbart News. The global ride-hailing company is...
Almost half of smartphone owners in SG tried voice assistants: Study
Singaporeans will soon be using AI-powered voice technology to perform a wide variety of tasks, according to a new study. Speak Easy, a global study...
Mr Future CEO | 7 unforgivable sins you don’t know you’re making!
I failed often, failed bitterly, had my fair share of ups and downs. I had my apprehensions and my faults. I share here the positive...
Kingdom Digital bags digital mandate for Sime Darby Property
Sime Darby Property Berhad has concluded its three-way pitch and selected Kingdom Digital as its agency-of-record for digital creative duties. This appointment was effective from...
The Story Lab hires new President for APAC
The Story Lab, Dentsu Aegis Network’s entertainment content arm, has appointed Donovan Castillo-Mohlman to President of The Story Lab Asia Pacific, effective immediately. He succeeds Shuntaro...
Turns Out, Brands Can Target Ads To Racists. But Would They?
Turns out the ability to target specific bigotries is more widespread than first thought. But it also turns out advertisers aren’t all that interested in...
Blockchain, buzzwords and booths: Digiday’s 2017 Dmexco awards
As the sun sets on the digital advertising industry’s favorite trade show Dmexco this year, it’s important to absorb the excited clamor and ad tech...
Data Feeds Can Bridge The Digital Divide
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
42% Win Business with AI Products: Perceptions of AI at dmexco 2017
and Wise PR carried out some custom research on the ground in the Koelnmesse, exclusively for ExchangeWire, to understand the changing perceptions of AI in...
Mobile App Bidding And The Next Horizon Of The Waterfall
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Casie Attardi...
Oath’s Revenue Chief Charts A Path For Verizon’s Ad Tech And Publisher Brands
AdExchanger | John DeVine, Oath’s newly minted CRO, faces a steep challenge in integrating Yahoo and AOL’s sales organizations. “Priority one is cultural alignment and...
Three Key Ways to Get Creative with Mobile Advertising
The following is a guest contributed post from Taylor Malanik, an Account Manager for GlassView. We’re all subjected to a barrage of mobile ads on...
Brand Safety in the UK; Location Sciences Launches
the findings of its biannual Media Quality Report. Looking at H1 2017, the […] The post Brand Safety in the UK; Location Sciences Launches appeared...
Sophos appoints Adel Eid as channel sales director for Asia Pacific and Japan
Will launch and drive Sophos’s synchronised security programme that addresses advanced cyber threats including ransomware. Via DNA
