Video becomes fastest growing ad format in Q2 2017: Smaato
With rise in consumption of online video content globally, publishers are also doubling down on the format, according Smaato’s latest mobile advertising report. The report...
Author: Copenhagen INK
Pfizer Australia challenges Rheumatoid Arthritis perception in VR campaign
Healthcare company Pfizer Australia is challenging health care professionals to ‘step into the shoes’ of a Rheumatoid Arthritis (RA) sufferer via a new virtual reality...
Essence boosts APAC leadership team
Essence, a data-driven global agency, made two new additions to the agency’s regional leadership team. Stephen Tompkins has been named Head of Media Activation, APAC, and...
GumGum hires Sarah Baskerville as Victorian Sales Director
GumGum, the artificial intelligence company, has appointed Sarah Baskerville as its Victorian Sales Director. “As more Australian organisations are realising the strong brand building potential...
It’s Time for Advertisers to Abandon Desktop Buying Technology
, talks about the differences between mobile and desktop advertising, and the challenges marketers face using outdated desktop technology when wanting to take advantage of...
Measurement Still Needs Improvement; Female CMOs More Prevalent in the US than the UK
. Whilst nearly a quarter of digital marketers […] The post Measurement Still Needs Improvement; Female CMOs More Prevalent in the US than the UK...
Side effect of the pivot to video: audience shrinkage
Media companies chasing video ad dollars are pivoting to declining pageviews. Publishers like Mic, Fox Sports and Vocativ, which recently laid off editorial staffers in...
The Times of London takes its fashion videos from behind the pay wall
The Times of London has a loyal subscriber base, but for luxury advertisers hungry for video, paywalls are limiting. Since Sept. 17, Style, the Times’...
Sheryl Sandberg: Racist Ad Targeting a Total Fail
Sheryl Sandberg says she’s personally offended by the anti-Semitic ads that were created on Facebook last week, and outlined new policies to prevent it from...
‘Facebook is the engine’: Overheard at Digiday Moguls
Even when they’re at the beach, publishers obsess over Facebook. Digiday gathered C-level executives in Miami Beach, Florida, at our second Moguls event to discuss...
Johnny Was Puts A Data-Driven Spin On Influencer Marketing
AdExchanger | Women’s fashion brand Johnny Was wanted to do influencer marketing, but paying an Instagram star or blogger to wear its clothes didn’t feel...
Demand-Path Optimization: The Flip Side Of Supply-Path Optimization
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan,...
The Marketing Clouds Are Growing Apart
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
McKinsey acquires KL-based VLT Labs
Will boost its digital capabilities in Asia where demand is fast growing. Via DNA
Indonesian startup investment hits US$3bil in 2017: Google – AT Kearney
Startup investment grows 68 times over the past five years to reach US$1.4 billion in 2016. Via DNA
Advertising Innovator Pandora Rolls Out Video Plus for All Advertisers
On Tuesday, Pandora turned up the volume once again on its growing array of innovative advertising solutions designed to empower brands and engage audiences. The...
