Facebook Leans Into Video
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Author: Copenhagen INK
Accenture’s Digital Performance Index makes case for speed in execution
Corporates well recognize the importance of digital to their futurr, but, due to the lack of a follow-up action agenda behind their digital awareness, there...
Sophos appoints Adel Eid as channel sales director for Asia Pacific and Japan
New Sophos channel sales director to launch and drive Sophos’s synchronised security program. Via DNA
Emerging markets lead mcommerce growth in APAC: Survey
Mobile shopping growth is dialing up in Asia Pacific’s emerging markets, outpacing their more developed counterparts, according to the latest Mastercard Mobile Shopping Survey. Consumers...
M&E industry in India: Unlocking top trends
The Indian M&E industry is growing at 15 per cent CAGR and is expected to double in size over the next five years. Almost all...
Pedigree gets dogs to help kids learn to read
For almost 40 per cent of kids, learning to read is a struggle. Their lack of confidence and their fear of making mistakes hold them...
Chimney APAC restructures advtg division; launches features division
Chimney, a company that post-produces and produces video content, has launched its Features division in Asia Pacific (APAC). Through the Features division, Chimney post-produces work such...
Everyday Moments that Matter: Anheuser-Busch InBev Finds Them on Twitter
Sharing a beer is one of America’s favorite pastimes: it’s how we watch the game, celebrate the end of a long work week, and relax...
RhythmOne And Dataxu Tussle Over Unpaid Bills And Hidden Fees
AdExchanger | Advertisers aren’t the only ones irritated by hidden fees and undisclosed inventory sources. Dataxu is claiming it’s been victimized by shady auction mechanics...
Sign up to receive Digiday’s special Advertising Week daily briefing
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Steven Wolfe Pereira Joins Quantcast and Its AI Drive
Quantcast has tapped Steven Wolfe Pereira as its first-ever chief marketing officer, the company said Friday. Wolfe Pereira was previously chief marketing officer at Neustar....
With Video, Publishers Have A Chance To Avoid The Mistakes Made In Display
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran,...
Tremor Video DSP Acquisition Points to the Importance of Being Specialised in Video
to Israeli mobile ad platform, Taptica, for USD$50m (£36.9m), allowing Tremor Video to focus on being a pure-play SSP. Keen to understand how the sale...
Snapchat Adds First Official Lead Generation Creative Partner
Ahead of the weekend, Snapchat announced that Jebbit, an innovative mobile experience and declared data platform, is now an official partner. The first official lead...
£11.4bn Ad Spend for UK in 2017; New Partnerships for Bitposter
for UK digital ad spend will total £11.44bn in 2017. That figure is an improvement by 11% from last year’s ad spend […] The post...
Just Give Me The Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
