AT&T Asks Supreme Court to Nix Net Neutrality
AT&T and other broadband providers asked the Supreme Court to overturn the Obama-era “net neutrality” rule barring internet service providers from slowing or blocking rivals’...
Author: Copenhagen INK
Inventory Assurance & the Adoption of ads.txt
, talks about both the limitations and solutions of implementing ads.txt, and the steps being made for inventory assurance in the industry. The ad tech...
Smartphones Twice as Popular as PCs for Going Online; The Fastest-Growing Mobile Ad Formats
strong>ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Data: The 4-letter word underpinning artificial intelligence
by Rishi Dave, Chief Marketing Officer, Dun & Bradstreet It’s 2017, and everywhere you turn artificial intelligence is being touted in some portentous- or potentially...
The True Cost Of Domain Spoofing; Customer Referrals Beat All
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Domain Spoofing <3 Fraud Advertisers spend about $1.3 million a month buying...
Giving publishers a fair deal
When I met my wife years ago, she was my sales rep. I won’t say that totally endeared me to the sell-side but it certainly...
Wavemaker names Global Chief Client Officer
Wavemaker appointed Aaron Smith as Global Chief Client Officer. The announcement was made by Tim Castree, Global CEO, MEC and Wavemaker. Mr Smith joins on October...
Dentsu launches Amplifi brand in Malaysia & India
Dentsu Aegis Network has launched Amplifi, the network’s global media investment arm, in Malaysia and India. The launch marks the continued expansion of Amplifi, now in...
Isentia hires new marketing manager for Asia
Integrated media intelligence, insights and content marketing business, Isentia, has appointed Evelyn Kwong as Marketing Manager in Asia, reinforcing the business’ commitment to the region....
How Beeswax Brought Transparency To Legendary Entertainment’s Programmatic Strategy
AdExchanger | Since its founding in 2000, Legendary Entertainment’s slate of 50 films has certainly lived up to its name, with a lineup that includes...
Bloomberg Stresses Brand Safety to the First Advertisers for its Twitter News Network
Bloomberg’s news division for Twitter has signed its first big advertisers as the introduction of its 24/7 streaming channel approaches. Goldman Sachs, Infiiniti, TD Ameritrade...
Advertisers Distrust Data. Will Labeling Solve The Problem?
AdExchanger | Most marketers don’t trust the data they’re using and they have no simple way to assess its quality. Of the 80% of advertisers...
DMC, SMG Launch Integrated Loyalty & Digital Media Offering
On Tuesday, Dynamic Minds Consulting (DMC), a Las Vegas based leader in enterprise Point-of-Sale (POS) professional services and SMG the developer of SSNAPP, a POS...
Tremor Video Adds Significant Curated Premium CTV/OTT Inventory to The Trade Desk’s Platform
NEW YORK – Tremor Video, Inc. (NYSE:TRMR), a leading video monetization software company, announces a deeper integration with The Trade Desk, Inc. (NASDAQ: TTD), a global...
ViralGains Raises USD$13.5m; Gravity4 Accepts Cryptocurrency
, has secured a total of USD$13.5m (£10m) in Series B equity and debt funding. The investors, First Analysis, […] The post ViralGains Raises USD$13.5m;...
We’ve Made a Conscious Decision to Build Our Own Supply-Side Tech: Q&A with Cadi Jones, Clear Channel
strong>The out-of-home (OOH) industry in the UK is an equally exciting and complex space; and that’s even before the onset of programmatic, which has changed...
