Google launches new AdWords experience
With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new...
Author: Copenhagen INK
Alibaba to invest $15B on its new R&D program
Alibaba is setting up an innovation programme that will increase its research and development budget to $15 billion over the next three years. The programme...
Coach Inc. changes its name to Tapestry Inc.
Coach Inc., the well known leather goods brand is changing its corporate name to Tapestry Inc., a bid to broaden its image after acquiring the...
Twitter Tries to Clear the Air After Suspending Rose McGowan
Actress Rose McGowan is not banned from Twitter for telling Ben Affleck to fuck off. The company temporarily restrained her from posting tweets because she...
The Consultancy is Additive to the Marketer/Agency Relationship: Q&A with Wayne Blodwell, The Programmatic Advisory
ayne Blodwell (pictured below), founder and CEO of The Programmatic Advisory, speaks with ExchangeWire about the service layer, the changing relationships between agencies and marketers,...
Europe a Strong Growth Market for Premium Video; Marketers Intimidated by Mobile Programmatic
strong>ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In...
Audience-based planning is the next battleground for media agencies
The Digiday Agency Summit is coming up, and we just opened up a few complimentary spots for qualified agency execs to attend. Want to join...
Ceros Announced as Snapchat Creative Partner for Snap Ads
NEW YORK – Ceros, a cloud-based interactive content creation platform, announced it has been named as a Snapchat Creative Partner. Snapchat works with creative partners...
Mobile Marketing Association Releases New Data Tools
The Mobile Marketing Association recently announced the availability of new data tools and MMW was excited to learn all the details of this important development...
QuanticMind Raises USD$20m; TripleLift Partners with TabMo
, has raised USD$20m (£15m) in a Series B round with Foundation Capital, Safeguard Scientifics, and Cervin Ventures, with Foundation Capital’s general […] The post...
Premium Video Unified: The Currency Conundrum
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Consolidation of Ad Tech Has Only Just Begun: Q&A with Mark Grether, CEO, Sizmek
n 18 July, 2017, it was announced that Sizmek had agreed to buy Rocket Fuel in a proposed USD$145m (£110.4m) deal. The acquisition was completed...
Facebook’s S. Asia and India MD Umang Bedi resigns
Umang Bedi, MD, India and South Asia at Facebook, has stepped down from his role. Mr Bedi joined Facebook in July 2016 after serving as managing...
Digital ad spend to increase by double digits in SEA: eMarketer
With mobile investment on the rise in the region, digital ad spending is set to grow in Southeast Asia, according to eMarketer’s latest forecast. Indonesia, Malaysia,...
Singapore Life shows live birth in launch film
Bringing a new life into the world is one of the most life-changing experiences of a parent. In that first moment when you hold your...
MediaMath adopts IAB’s ‘ads.txt’ to ensure legitimate publisher inventory
Programmatic firm MediaMath has launched an aggressive rollout of, the IAB’s ‘ads.txt’ initiative across its entire supply footprint. The rollout is immediate throughout MediaMath’s Curated Market...
