Manulife targets Singaporeans with humourous ‘Cover Me Bro’ spot
A cheeky advertisement about critical illness insurance coverage? Manulife does just that with its ‘Cover Me Bro’ campaign in support of the launch of its...
Author: Copenhagen INK
Prophet opens new Shanghai office
Prophet, a global brand and marketing consultancy, is expanding into China by opening an office in Shanghai. To lead its China business, Prophet is bringing...
Adobe tackles transparency issues with SSP partnerships
Adobe has partnered with supply-side platform (SSP) and exchange partners to make all fees – including some that were previously undisclosed – fully transparent for marketers...
Inside TV’s Power Play to Target Audiences
Rival TV titans including A&E, CBS and Turner are considering banding together for a project, dramatically code-named Thor, to prove to marketers their commercials worked...
Week in Review: Corporate link the winning edge for MaGIC’s GAP
Getting more regional corporates to partner with its Global Accelerator Programme will help MaGIC achieve its goal of strengthening Malaysia’s position as the gateway to...
Dell unveils new IoT strategy
Believes it can drive the future of IoT with its new business unit. Via DNA
Amazon Said to Make Sportswear Push in Industry-Jolting Move
Amazon.com Inc. is enlisting some of the biggest athletic-apparel suppliers as part of a foray into private-label sportswear, according to people familiar with the matter,...
Best of the week: Twitter live video lures publishers
This week, our top stories covered publishers’ interest in Twitter live video, Facebook’s sports streaming rights push and more. As always, a complete list of...
As The Duopoly Reigns, Others Can Still Take Market Share In 3 Key Areas
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
How Beauty Manufacturer Coty Gave Its Data Operation A Makeover
AdExchanger | About a year and a half ago, global beauty manufacturer Coty realized it needed to get a grip on its own data. The...
SheKnows Media Reveals Winners of the Third-Annual #Femvertising Awards Honoring Ads That Challenge Gender and Racial Stereotypes
Winning Brands Include Lane Bryant, L’Oréal Paris, DICK’s Sporting Goods, Angel Soft and More NEW YORK – SheKnows Media, a leading women’s media company that...
The Real Power Of Publisher Data
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chip Schenck,...
How Universities Are Using Location Data to Recruit Top Talent Like Businesses
, talks about how universities are finding new ways to recruit top talent by analysing location data and using advanced targeting capabilities to connect with...
First Look: Ex-Google Innovation Lead Launches AI Platform for Influencer Marketing
Ahead of the weekend, Unity launched out of private beta to bring its AI influencer marketing platform to small and medium businesses who have been...
Certification for Media iQ; FastPay Buys AnchorOps
underlines its commitment to brand safety and online privacy with two […] The post Certification for Media iQ; FastPay Buys AnchorOps appeared first on ExchangeWire.com....
WPP objects to Bain’s offer to buy its ADK shares
WPP, has lashed out at private equity giant Bain Capital saying its offer to buy ADK “significantly undervalues” the company. It must be mentioned that...
