Facebook Tests a News Feed Without Posts From Publishers
Antsy publishers are starting to fear for their position within Facebook’s powerful News Feed, now that tests have begun pushing their posts to an alternate...
Author: Copenhagen INK
Will Carty Joins Network Advertising Initiative
Capitol Hill Veteran is NAI’s new Vice President for Public Policy WASHINGTON – The Network Advertising Initiative (NAI) announced that William R. D. “Will” Carty...
YuMe Study Reveals VR Advertising Delivers Highly Memorable Brand Experiences
YuMe, Inc., a proven partner for video advertising leadership and innovation, in partnership with a number of industry heavy hitters, has just released the results...
Fraud: A View From the Frontlines
For players across the digital advertising ecosystem, there’s no question about the biggest threat facing the industry today. Fraud is everywhere — and not just...
DA: Ad Tech CEO Charged With Felony Attacks on His Own Kids
Zainali “Zain” Jaffer, CEO of ad tech company Vungle, was charged with a slew of felonies involving his 3-year-old son and 1-year-old daughter in San...
The GDPR Butterfly Effect: What Comes After The Agency M&A Spree?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Twitter Vet Will Carty, The NAI’s New Public Policy Veep, Is No Fan Of Regulation
AdExchanger | Responsible data collection is possible – and it’s good for businesses and consumers alike, says Will Carty, the Network Advertising Initiative’s newly appointed VP...
OpenX Strengthens Technology Leadership with CTO Hire
Paul Ryan, mobile veteran and architect of web’s first high scale auction-based market, named CTO LOS ANGELES – OpenX, the global leader in quality programmatic...
Youth Business: New Research Finds Major Spike in Mobile Media Use
Ahead of the weekend, Common Sense announced the release of The Common Sense Census: Media Use by Kids Age Zero to Eight, the third installment...
IBM’s Agency Pitch Goes Straight To The C-Suite
AdExchanger | Unlike at a traditional agency, which typically services the brand marketer, IBM Interactive Experience (iX) has a direct inroad to CEOs. Clients undergoing...
Video Ad Spend Tops Banner Ad Spend; Global Expands DAX to US
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Video overtakes banner ads in IAB ad spend...
Analysis: How far has Google Cloud come?
How far has Google Cloud come since it signalled its intention to be dead serious about cloud computing for enterprises? Edwin Yapp analyses the situation....
Recommend takes on the large jobs
Refocusing on a particular vertical provides great growth potential for the on-demand services platform. Via DNA
New Agency Software Partnership Solves Time Tracking Problem
New Software Partnership Solves Agency Problem of Capturing Time Easily Track & Record Client Project Time and Realize Increased Revenues Charlotte, NC – The Advantage...
Advertisers Spend More on Video Ads Than Banner Ads for the First Time; Disks More Popular for Gaming than Downloads
strong>ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In...
Has the Industry Cried Wolf on the Single Customer View?
: the answer to life, the universe, and everything, writes Lindsay McEwan (pictured below), VP and managing director, EMEA at Tealium, exclusively for ExchangeWire. Since...
