Three uncomfortable truths about digital ad fraud
Tom Drouillard, CEO, president and managing director, Alliance for Audited Media Losses from digital ad fraud range from $6 billion to $16 billion annually, and...
Author: Copenhagen INK
Squatty Potty: Back to Poop as Usual Post-Kathy Griffin
There’s life after Kathy Griffin for Squatty Potty, and it’s much like life beforehand. America’s leading defecation enhancement tool has returned to its original agencyHarmon...
Survey: Consumers Value Mobile Holiday Campaigns, But Digital Marketers Missing Opportunities
YouAppi, a leading mobile growth marketing platform for premium mobile brands, today announced the results of a comprehensive survey that evaluated U.S. consumers on their...
What Artificial Intelligence Actually Means for Marketers
10 million jobs are at risk in the next 5-10 years), there’s relatively little analysis of the tangible effect AI will have on marketer’s day-to-day...
How LG Works Advertising Into Smart TVs
AdExchanger | Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the world of connected...
Transparency Should Be a Business Model: Q&A with Aee-Ni Jaskolla, Improve Digital
strong>Improve Digital has recently appointed a new chief product 0fficer. Joining the European monetisation platform from a previous position at Xaxis, data specialist Aee-Ni Jaskolla (pictured below)...
Beacons Are Still Trying To Find Their Place
AdExchanger | Although the industry is settling on a few practical uses for beacons, primarily as a helpmate for attribution, they’re just one marketing data...
Safari Tracking Change Hurts Some Pubs; Google’s Latest TV Push
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbles Apple’s recent policy change to limit cookie-based tracking of Safari...
Facebook Just Bought Top Teen App TBH. Here’s What You Need To Know
If you’ve never heard of the app TBH that’s fine, but to be honest, it’s something you’re going to hear about a lot more: Facebook...
China, India will lead smartphone ownership globally: Report
In 2018, 66 per cent of individuals in 52 key countries will own a smartphone, up from 63 per cent in 2017 and 58 per...
LeasePlan asks consumers ‘What’s next?’ in first global campaign
Top Gear and The Grand Tour presenter Richard Hammond is the ‘leading man’ in the first worldwide LeasePlan campaign. Etcetera developed a three-minute feature film...
RHB gets footballer Thanabalan surprise fans with sweets in festive spot
RHB’s latest festive film features Malaysian football star Thanabalan in the lead role inviting Malaysians to be sweet and share their blessings with each other...
Viacom appoints new Director, Affiliate Sales for SEA
Viacom International Media Networks (VIMN) has appointed Asif Ali as Director, Affiliate Sales, Southeast Asia. In this role, Mr Ali is responsible for leading and growing...
Juniper Research: Ad Fraud to Cost Advertisers $19 billion in 2018, Representing 9% of Total Digital Advertising Spend
BASINGSTOKE, England – A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51...
Valassis: Precise Targeting is Key to Holiday Marketing Success
Intelligent media delivery company Valassis is out with a new report. The company is offering marketers an opportunity to learn best practices to break through...
Social media & prevalence of fake news in political campaigns
Time and again, we come across false stories doing rounds in social media pertaining to religion and political parties. With an increase in dependence of...
