Two days after LinkedIn announced its Audience Engagement API, Omnicom has released a product built around it – an analytics tool called “Professional Audiences.” Omnicom...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Keith Abbey, vice president...
Sky is using addressable TV to pitch advertisers looking for targeted reach. The company’s deal with Virgin Media pushed Adsmart, its suite of audience targeting offerings,...
We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the week on 9 September. As...
San Diego, CA – Canela Media, a leading digital media technology company, announced it will serve as the exclusive advertising and sales representation for the...
Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today that it is among the first companies to...
The programmatic industry, and the use of cookies, has for many years been a systemically opaque business, which has led to concern for publishers as...
“We basically have identified each and every pain point on why people can’t sell successfully on the export market and devised a way for them...
Enterprise technology company’s new CoE serves as a services hub for the Asia Pacific region. Via DNA
Industry heavyweights including Roku, Nielsen, Twitch, Adobe, AT&T and more are nominees for the Digiday Technology Awards. Now in their fifth year, the Digiday Technology...
GumGum, the image recognition tech startup, announced two C-level appointments on Monday as the company sharpens its focus on contextual advertising technology. Patrick Gildea, the...
In this article for ExchangeWire, Hannah Thompson, programmatic account director at Tug, espouses the virtues of DOOH, how marketers can remain on the correct side...
When the Democratic National Committee (DNC) introduced individual donor thresholds earlier this year for candidates to qualify for primary debates, it was trying to empower...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pieter...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Ozone Project...
As audiences erode on linear TV, supply is shrinking and pricing is going up on scarcity value. Advertisers have already shifted a significant amount of...
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