Kenshoo’s trusted Local search capabilities now extend to Facebook advertising for easy-to-scale cross-channel campaign creation, optimization and management San Francisco – Kenshoo, a global leader...
As part of a drive to modernise its marketing spend, US FMCG giant Procter & Gamble (P&G) recently announced a shift in priority, moving away...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Animoca Brands...
The post Survey: How does your company manage its content? appeared first on Digiday. Via DigiDay
You can never have enough automated content recognition (ACR) data. Samba TV added to its store of smart TV data on Tuesday with the acquisition...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shiny, New Badge Amazon is testing a “Top Brand” badge for fashion and apparel...
Apple shed light on its policy on cross-site tracking prevention last week and, if you read between the lines (and use a magnifying glass), it’s...
Bidstack Group, the native in-game advertising platform, is pleased to announce a new collaboration with Epic Games’ Unreal Engine, enabling video game developers to monetise...
Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service Digital marketing managers...
In this exclusive article for ExchangeWire, Peter Mason (pictured below), co-founder of Illuma Technology, argues that change is long overdue for ad tech and that...
In line to building trust in cybersecurity industry, Kaspersky announces its first Transparency Center in Asia Pacific, in partnership with CyberSecurity Malaysia. Via DNA
List the two least important skills as maths & science and data analytics Via DNA
66% Say CTV Ads Are Relevant and Informative; 50% Prefer CTV Ads vs. Linear TV Ads Telaria, the complete software platform that optimises yield for...
As Facebook’s VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook’s managed service business with small businesses...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMonks merges with...
Two days after LinkedIn announced its Audience Engagement API, Omnicom has released a product built around it – an analytics tool called “Professional Audiences.” Omnicom...
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