Copenhagen INK

Omnicom Jumps On LinkedIn Audience API For Platform Data It Can Actually Use

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Two days after LinkedIn announced its Audience Engagement API, Omnicom has released a product built around it – an analytics tool called “Professional Audiences.” Omnicom released its B2B analytics tool Thursday, and it’s designed to help creative, business development and media teams generate insights for campaigns or pitches, said Slavi Samardzija, global CEO of Annalect,… Continue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.