strong>With GDPR around the corner, is first- and third-party data going to struggle? Kai Henniges (pictured below), CEO and co-founder of Swiss mobile video SSP...
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Trust, safety and the pursuit of transparency in online media have been top of mind for marketers this year. From Procter & Gamble’s crackdown on...
Mindshare, the global media agency that is part of WPP, has announced an exclusive partnership with Zilliqa, the next-generation high-throughput blockchain platform across Asia-Pacific. Zilliqa, which is headquartered...
Eyeota has appointed Andrew Tu as Managing Director, Asia-Pacific, succeeding Eyeota Co-founder Trent Lloyd who moves into a global role as the new EVP Global Publisher Strategy and...
With last year’s Zika outbreaks and an increasing number of dengue cases, Singapore has been looking for new ways to reduce mosquito populations. These range...
McCann and Healthcare at Home (HCAH) has launched a new campaign to raise awareness about diabetes. “India has become the diabetes capital of the world,...
strong>In September, ad-optimisation company, Yieldbird, announced a new partnership with Brainly, an education technology publisher, which offers a unique platform for sharing knowledge amongst students, across...
Vikas Agrawal brings two decades of experience from senior engineering roles at startups. Via DNA
Taiwanese giant wants this to be the desired gaming laptop on every gamer’s holiday wishlist. Via DNA
. Respondents also say that there needs to be a radical […] The post Agencies Have Struggled to Adapt to Programmatic; Programmatic Rules Digital Display...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 23/11/2017
Facebook will show people which Russian propaganda pages or accounts they’ve followed and liked on the social network, responding to a request from Congress to...
Crossix has enhanced its market-leading programmatic solution, allowing marketers to more precisely reach target audiences by connecting consumer and healthcare professional (HCP) data NEW YORK...
AdExchanger | It looks like China is not the ultimate exit for ad tech. Late Tuesday evening, app marketing platform AppLovin said that company will...
AdExchanger | Sometimes it’s a good thing to put your customers in a box. Boxed, a four-year-old ecommerce startup focused on bulk buying, wanted to...
Three-quarters of mobile gamers say they are likely to download a new game during the holidays. That’s according to a new study from Tapjoy, which...
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