Marketers: We Don’t Understand Our Tech Stack
Many advertisers are clueless about the media technology they’re using to power much of their digital-media buying. That’s according to a recent study by ID...
Author: Copenhagen INK
Advertisers admit ‘ineffective use’ of media technology: Study
A new report by ID Comms has found that 41 per cent of advertisers admit they are still using media technology ‘ineffectively’ or ‘completely ineffectively’....
foodpanda tempts customers to take ‘The First Bite’ in new spot
foodpanda, the on-demand food delivery service, has launched its new campaign, The First Bite. The campaign will be displayed across all online channels, namely social,...
MullenLowe Malaysia wins Schneider Electric’s account
MullenLowe Malaysia has added two new clients to their roster. The agency has won work for Themed Attractions Resorts & Hotels and Schneider Electric Malaysia following...
Sojern acquires FB marketing partner Adphorus
Sojern, the global demand engine for reaching travelers, has acquired Facebook & Instagram Marketing Partner (FMP) Adphorus, the which specialises in custom advertising solutions for travel...
TUNE, Google Team Up To Help Stop App Install Fraud
TUNE, a global powerhouse in mobile marketing measurement, has just unveiled the results of a joint effort with Google that will “fundamentally address a growing...
Zenith: Programmatic Display Will Eat The World By 2019
AdExchanger | Programmatic trading is coming to traditional channels such as TV, radio and OOH sooner than you might think, according to according to Zenith’s...
Google Shares Play Store Data To Stamp Out Mobile Click Injection Fraud
AdExchanger | Google is opening up an API to stop fraudsters from stealing credit for app installs, and mobile measurement and attribution platform Tune is...
Does Japan Really Have an Ad Fraud Problem?
, revealed that the level of ad fraud in Japan was 2.25x higher than the next-highest offending market, Brazil, which saw ad fraud levels at...
How to Define Purchase Intent in the Data Age
There’s no question that today’s marketers will be left behind if they’re not using data in their digital advertising campaigns. The entire industry relies on...
Conagra Uses Creative To Capture More Data In Cross-Screen Video
AdExchanger | For large CPG brands like Conagra that typically generate the most awareness through mass reach, hyperpersonalized video creative hasn’t always been their top...
Reaching the US Hispanic Audience Takes a Tailored Approach: Q&A with Parker Morse, H Code Media
, talks about the specific data and nuances that advertisers need to focus on, the best medium to reach this demographic, and what the future...
Six key steps toward building trust in programmatic advertising
By John Murphy, Head of Marketplace Quality, OpenX Programmatic advertising is a $45 billion industry, and it’s poised to become the primary way in which...
Week in Review: Pressure on for Sunway Group to deliver kick-ass accelerator programme
Leading Malaysian conglomerate, Sunway Group, has launched an interesting accelerator programme where the pressure will be on them and the startups they take in, says...
87% of education leaders believe they need to be a digital institution to succeed: Microsoft
Educational institutions are just starting to embrace disruptions as region ushers in the 4th Industrial Revolution. Via DNA
Receptiv Partners with Top Publishers to Launch Reveal, a Proprietary Out-Stream Video Product
Reveal is the industry’s first mobile outstream video product built to meet user-optimized standards of IAB and Coalition for Better Ads New York – Receptiv,...
