A Closer Look At Demand-Path Optimization: Why Humans Matter
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan,...
Author: Copenhagen INK
Fyber Partners With Innovid to Bring Scale to VPAID Mobile Video
New York – Fyber, a programmatic trading technology platform, has partnered with Innovid, the world’s leading video marketing platform, to scale programmatic supply of VPAID...
Wirecutter Plots Its Affiliate Future Under The Wing Of NYT Parent Company
AdExchanger | The New York Times acquired The Wirecutter last year because its Consumer Reports-like product coverage mirrored the Times’ aspirations to expand into service...
How Will Advertising Industry Infrastructure Change in 2018?: Experts Predict
reflecting on the past year, and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry...
Twitter Turns A Page In Live Video As Publishers Rethink Traditional TV Distribution
AdExchanger | Twitter is gunning to become publishers’ platform partner of choice, and it’s leveraging live video as a way to capture content – and...
Are the Roles of CIO & CMO Converging Within Brands?
strong>Over the past five years the mainstream marketer’s role has been dominated by the shift to digital. Mastery of marketing and advertising technology, as well...
Kecap ABC gifts favourite meals by chefs to Indonesian Moms
On December 22, Indonesia’s Mother’s Day over 30,000 mothers in three cities across Indonesia, will be treated to their favourite meals, served up by three renowned...
Snapchat’s Creative Innovation; Google’s Lead In Mapping Tech
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Innovation Snap unveiled a new ad format: sponsored animated filters, which...
What Singaporeans were searching for in 2017
Pokemon Go continued to hold it’s interest among Singaporeans in 2017 as well as it came up in Google’s top trending searches for the year. Singaporeans turned...
Rohan Creasey named as Rubicon Project’s ANZ Country Manager
Rubicon Project, the global exchange for advertising, has appointed Rohan Creasey as Country Manager for Australia and New Zealand, effective immediately. As Country Manager, Mr...
PHD Thailand hires Senior Director of Strategy & Planning
PHD Thailand has strengthened its strategy offering by appointing Chaivut Eiamvuthikorn in the newly created role of Senior Director – Strategy & Planning. Mr Eiamvuthikorn...
IAB: Digital Ad Revenue on Pace For $85bn in (Another) Record-Breaking Year
Digital advertising had yet another record-breaking first half of 2017, and is on pace to hit $85 billion by year’s end, according to the latest...
Dentsu Aegis Network Acquires DWA to Further Boost B-to-B Capability at Merkle
NEW YORK – Dentsu Aegis Network announces that it has acquired the global B-to-B digital media and marketing agency, DWA. The deal is the latest...
Is Virtual or Augmented Reality the Next Big Thing in Advertising?
The following is a guest contributed post by Shawn Walker, VP, Strategy & Product Development at Symphonic Digital. Is virtual reality advertising’s next big thing?...
#sowhoknew: How to enjoy Xmas but still do the Business!
Is it possible to switch off during the festive season and still keep the wheels of your business turning? Well according to experts you can...
JWT Singapore appoints Farrokh Madon as Chief Creative Partner
J. Walter Thompson Singapore has appointed renowned creative Farrokh Madon as Chief Creative Partner. In a career spanning Singapore, Amsterdam and India, Mr Madon has...
