GumGum expands publisher network with 3 new clients
GumGum, the artificial intelligence company, has signed a series of new publisher deals and boosted its Australian reach to 12 million in Australia. GumGum has recently added...
Author: Copenhagen INK
Facebook Under Fire as German Antitrust Cops Target Ad Model
Facebook is on a collision course with one of Europe’s most powerful regulators as Germany’s Federal Cartel Office attacked the way the social network giant...
How Instagram’s new features will impact organic reach
Last week, Instagram added two features that will alter the content in users’ feeds: The ability to follow hashtags will surface hashtag-focused posts, and a...
The next step in your marketing? You’re probably already using it
As noted futurologist Roy Amera observed in 2006: “We tend to overestimate the effect of a technology in the short run, and underestimate the effect...
Experts Predict: Publisher Monetisation Progression in 2018
reflecting on the past year, and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry...
Ads.txt: Progress & Perspective
, explains how ads.txt has been used to date, and how compliance will change the face of transparency across the industry. Technology has forever changed...
3 Martech Trends Teed-Up for Digital Disruption in 2018
The following is a guest contributed post by Armand Thiberge, CEO of SendinBlue Last year, martech influencers predicted 2017 would see data ultimately define the...
IFCA MSC launches US$2.4mil prop-tech accelerator
Listed property industry solution provider, IFCA MSC Bhd has launched a US$2.45mil prop-tech accelerator to reinvent the industry. Via DNA
KDU annual Jingle Mingle event brings students and employers together
Annual KDU event showcases student’s work to prospective employers. Via DNA
Patrón mixes e-commerce and AR
When Apple opened up ARKit to developers with the launch of iOS 11 in September, Patrón Tequila was one of the first brands to debut its...
Cheetah Mobile Collaborates with Microsoft on AI Services
CM Launcher gets major upgrade with the addition of Microsoft Cortana voice assistant SAN FRANCISCO – Cheetah Mobile Inc. (NYSE: CMCM), a leading mobile internet...
What Apple’s Analytics Tool Means For Podcast Publishers
AdExchanger | Podcast publishers, rejoice: At long last, Apple has released the beta version of its podcast analytics tool. In June, Apple said it would...
Making Digital Advertising Contracts Smart
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Beeler,...
Data: The New Transparency
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Experts Predict: What’s in Store for Viewability in 2018
reflecting on the past year, and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry...
Why Identity, Not Devices, Should Be the Core of Customer-Obsessed Marketing
Marketing today is filled with more swirl than an extra-large soft serve. The proliferation of platform acronyms (DMP, CDP, DSPWTF??) makes it difficult to understand...
