In 2018, Half of Brand-Direct Marketers and Agency Executives Will Try a Cross-Screen Platform for Linear TV, Video on Demand, OTT and Digital Video Advertising;...
Viewability remains a hot topic in the ad tech community. With ad fraud continuing to loom over digital advertising, new viewability metrics are being discussed...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In...
Just before Christmas, I crowdsourced the LinkedIn community to see what their business based New Year Resolutions were going to be and I have compiled...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 04/01/2018
The Ad Council lands on this week’s Viral Video Chart with a drunk-driving PSA that tries humor instead of scare tactics. It shares the top...
Swarovski spent the Christmas holiday gunning for Chinese customers on WeChat. The luxury brand launched a campaign on the China-based social and messaging app to...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 02/01/2018
Snapchat — a company that’s been reluctant to impose ads on its audience — is now weighing whether it will force people to sit through...
Astro Radio is dropping the suffix “FM” across its 11 brands with new reality that radio has moved beyond audio. Via DNA
AIMS finished 2017 on a strong note recording double digit revenue growth Via DNA
In 2017, Neil Chase, executive editor of the Bay Area News Group, gave his Mercury News staff plastic funnels imprinted with the words “awareness, engagement,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 30/12/2017
President Donald Trump said Friday the U.S. Postal Service should charge Amazon.com Inc. more to deliver packages, the latest in a series of public criticisms...
AdExchanger | The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little...
AdExchanger | In 2017, five industry developments caused the ad tech industry to rethink how auction dynamics and quality controls should work in programmatic. These...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Tom Petty. Gregg Allman. AOL Instant Messenger. These are just a few of the bright lights that went out in 2017. As we head into...
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