India’s Top Digital Planners calls on media professionals for Season 3
BW Businessworld and Digital Market Asia are back with the third edition of its event that recognises professionals in media services, India’s Top Digital Planners...
Author: Copenhagen INK
dmexco names Dr. Dominik Matyka as Chief Advisor
dmexco is starting into 2018 with a new management team. Effective immediately, Dr. Dominik Matyka, an internationally successful entrepreneur, venture capitalist and startup founder, will...
Week in Review: Southeast Asia is a hot region and part of a sexy acronym
Patrick Grove reiterates that Southeast Asia is hot and happening, driven by mobile and new Chinese investment. Whose to argue. Via DNA
Women must change mindset to excel in tech
Need to see digitalisation as an opportunity and means to add credibility as well as skills. Via DNA
One year in, Facebook Journalism Project gets mixed reviews from publishers
A year ago, Facebook launched its Facebook Journalism Project. Led by Campbell Brown, the ex-NBC News anchor who was Facebook’s new head of news partnerships,...
JEGI And Luma: Mar Tech Spends Big While Ad Tech Cleans Up
AdExchanger | 2017 was a busy year of M&A for the digital media and marketing sector, according to reports released by investment banks JEGI and...
Matt Knust Joins Aki Technologies as Regional Vice President
Moment Marketing Science Platform Hires Shopper Marketing Expert to Lead Midwest Sales Team San Francisco, CA – Aki Technologies (http://www.a.ki), the moment marketing science platform,...
Time’s Running Out! Enter the Creativity Awards Before the Jan. 11 Deadline
It’s time to get your entries in for Ad Age’s second annual Creativity Awards, an expansion of our long-running Agency A-List honors that recognizes the...
Why Are We Discussing First-Price Auction Anyway?
With header bidding the norm at all top publishers, first-price auctions should be a matter of course, argues Kay Schneider (pictured below), general manager, SmartX Platform,...
Everything Old Is New Again, As MGM Finds Data-Driven Ways To Monetize Its Classics
AdExchanger | MGM Networks is expanding to OTT platforms and expects data-driven TV advertising to revitalize the studio’s library of films and TV shows. Last...
Infographic: 4 Essential Digital Marketing Tactics for Multi-Location Businesses
There’s no doubt about it – digital marketing is constantly changing the way marketers attract and convert potential customers. Even if you’ve already implemented a...
EU Antitrust Authorities to Focus on Data Collection; Fetch Media Sues Uber
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU threatens data collection of big internet...
Checks And Balances Are Key To Clean, High-Quality Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Kimberly Clark launches campaign for pharma industry on sterile apparel
In an industry with no margin for error, contamination in labs and cleanrooms leads to low productivity, product recalls and even closures. Kimtech, the scientific...
Consider iProspect bolsters leadership team
Consider iProspect, Dentsu Aegis Network Malaysia’s digital marketing agency, is starting the year strong with four senior hires throughout the last four months. Spearheading the...
Data pick of the day: 64% 16-24s watch TV on a traditional set
With the emergence of TV streaming devices and the rise of OTT apps in the recent years, the TV content viewing habits have changed considerably....
