Mahesh Reddy Voncha named Head of Performance for Reprise Malaysia
IPG Mediabrands Malaysia, the global media arm of Interpublic Group, has appointed Mahesh Reddy Voncha as Head of Performance for Reprise. In this role, Mr Voncha...
Author: Copenhagen INK
When will you be breached? And what will you do?
You will be breached. And when you are, will someone know what to do, poses Dani Michaux of KPMG Malaysia. Via DNA
Atap.co solves your renovation problems with clever online tools
A platform for property owners to view portfolios of interior designers then request for free quotations Via DNA
The ‘Brand Safety First’ Approach Is Hurting Digital Advertisers
Brand safety has been the hottest topic in the world of digital advertising for the best part of 2017, since The Times published findings of...
Automation Helps Niche TV Network Reelz Navigate The Cross-Screen Ecosystem
AdExchanger | Reelz, an independent cable and satellite TV network, combines technology and direct sales to compete with larger media conglomerates. Although Reelz has added...
Tech Advertising Is Actually to Change More in 2018
The following is a guest contributed post by Ivan Guzenko, the CEO of SmartyAds. Marketing, for the most part, deals with the change. Successful marketing...
Digital Channels to Power Ad Spend Growth; Mobile Payments Still Looking to Grab a Foothold
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In...
Is Facebook’s Latest Algo Change A Paid-Media Apocalypse? Exec Carolyn Everson Says No
AdExchanger | When Facebook said it would change its news feed algorithm to prioritize users’ families’ and friends’ posts, advertisers worried it would also affect...
Adobe And AppNexus Shed Light On All Fees From DSP To SSP
AdExchanger | Adobe and AppNexus plan to give marketers supply-chain transparency from the DSP to the SSP by partnering on a pilot program. Adobe Advertising...
The state of people-based measurement
5 charts that show how people-based measurement can help your customers and company In today’s omnichannel world, consumers are targeted through an ever-growing number of...
#2018Trends: Rise of machine learning & increased transparency
Last year was a tumultuous year for digital advertising in Southeast Asia and APAC, and we can expect this turbulence to continue into 2018 as...
PHD China launches Chinese brand name
In a move to reinforce the media network’s unwavering commitment to the China Market, PHD has revealed its Chinese name: 品迪 (Pin Di). The announcement...
BBDO hires new ECD in Vietnam
BBDO Asia has appointed Andrew Chu as Executive Creative Director of BBDO Vietnam. Mr Chu joins BBDO from GREYnJ United in Bangkok where he was instrumental...
Havas Media wins AOR for Cycle & Carriage
Havas Media Singapore has been appointed as the media AOR of Cycle & Carriage (C&C) Singapore, an automotive group in Singapore retailing passenger cars and...
Facebook Investigating Possible Russia Meddling in Brexit
Facebook is expanding a U.K. investigation into possible interference by Russia ahead of the country’s 2016 election to exit the European Union, after facing pressure...
1plusX’s New Recruitment Data Tools Out Of Beta
Publishers selling job ads use artificial intelligence to boost relevant reach of display ads by over 1200 per cent Digital publishers with recruitment advertising departments...
